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Welcome to "Fiverr 3.0"!


frank_d

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Hey everyone!

A disclaimer: The following post/article is not an official Fiverr statement. It’s a summary of my personal observations over how Fiverr works and I am sharing because I noticed that more and more sellers come here, stating that they “lost their ranking”.

This is my effort to provide them with some answers and some food for thought.

Hold up. Fiverr 3.0?

If Fiverr’s early days (the wild wild west days) was Fiverr 1.0 and we count the facelift in 2014 (I think?) as v2.0, then we quietly got v3.0 late last year.

Without an official announcement, without much fanfare, the website slowly rolled out a back end update which seems to have concluded late last year.

How do I know this?

This is a good time to remind you to read my disclaimer.

I have no way of actually knowing anything, no one from Fiverr shared insights with me either. This is just a gut feeling and tons of personal observation, from a seller obsessed with performance. (and figuring out how things work)

Ranking is no more

I started hinting about this mid-2020, then started actively talking about it.

Talking about ranking is moot, as there are no more results pages. Well technically there are, but you’ll see what I mean in a minute.

Fiverr transitioned from being a search engine like Google to being a match making service like Tinder.

It no longer serves users (buyers) with pages filled with search results, ranked according to how well they are “performing”.

Fiverr also no longer counts on buyers clicking on verticals to find what they need.

It’s all about the search function.

Fiverr’s new engine tries to match a buyer with a potential seller that will be as close to a 100% ideal match as possible, as soon as possible.

A great match is when:

A) a seller offers something relative to what the buyer is searching for

and

B) a seller has great “performance”

It’s all about reducing risk for Fiverr.

Risk that the buyer won’t find someone to hire and therefore won’t spent their money.

Or risk that the buyer will not get a great service and ask for a refund, never to return again on the platform.

What is this “performance” you keep going on about?

Here comes the good stuff.

There are two kinds of performance that Fiverr keeps track of:

A) performance as a seller (converting prospects into buyers)

B) performance as a vendor (satisfying buyers, successfully completing orders)

THAT’S IT.

Fiverr doesn’t care if you are the best designer, video editor, animator, writer, what have you.

All it cares is that you can make people spend and then making sure that said people don’t ask their money back. (And therefore stay on the platform to spend some more)

I am oversimplifying things, as the system actually keeps track of a bunch of interesting metrics when serving buyers with sellers.

Which is why searching for your gig, or your competition on Fiverr, even using incognito or clearing cookies and what not, will NEVER show you anything useful.

The new engine qualifies buyers and knows a lot about them, before serving your gig their way:

-their purchase intent

-buying history

-browsing habits (I mean on site)

-how they respond to custom offers

-when they spend

-how they spend

The list is long, and I am sure that even if I am right on some of the stuff I think I understand, there are hundreds more variables that only Fiverr’s coders know.

OK, let’s say you are right. What now?

Well just like every change in life, it is always met with resistance.

The new “engine” is here to stay apparently, since its sole purpose is making the platform more money.

What should we do?

Why are people losing their “rankings” out of the blue?

This is where I will try to sound less like a lunatic and actually try to form all the observations into some -hopefully- actionable advice.

When people start noticing that their gigs are losing impressions, or that messages stop coming in, etc, it’s usually because their performance has deteriorated.

They dropped the ball somehow.

I know it always seems like it’s out of the blue, but there are indicators.

Here are some things to keep in mind.

The new system values speed and relevance over anything else.

It’s all RELEVANT: (performance A)

So performance A (being a good closer) has everything to do with how your gig is set up.

If you still think about SEO, and keywords, and ranking, you already lost the game.

Focus on your gig’s title, don’t try to capture everyone, don’t use pretty adjectives, focus on who you want to find your gig.

You need to be focused on your niche.

Relevance is key. You need to make sure that only the people you can help will find you, and that will make Fiverr LOVE your gig.

Don’t use the same keywords as what you used as a gig title. Trust me.

Fiverr 3.0 hates that.

Your tags need to be complimentary to your title. Not repeating what you say you will do.

Again: relevance.

If your gig’s description is written with “SEO” in mind, and is “keyword-rich”, you will once again underperform. Fiverr 3.0 no longer crawls for keywords, it rewards descriptions that answer questions and help convert.

The need for SPEED: (performance B)

Fiverr 3.0 loves speed.

The quicker you can respond to inquiries the better.

The sooner you get that custom offer accepted, the better.

Other factors that may show Fiverr you are rocking it:

-Delivering fast

-Buyers accepting their delivery relatively quickly

-Not getting lots of revision requests

-Not leaving order updates unanswered for too long (the “buyer has posted an update for X amount of hours” notification)

-Delivering before the “you have 12 hours to deliver” notification

-Avoiding cancellations

-Avoiding time extensions

Oh, one more thing:

Relevance and speed are just two faces of a multi-faced die, that calculates one very important thing.

Fiverr 3.0 is all about having satisfied buyers.

The platform no longer just focuses on making revenue and having gigs purchased.

The updated engine focuses solely on having happy buyers.

Which leads me to my last point for this article, to whoever wants to hear it:

Your reviews no longer matter as much. You can keep getting all 5-star reviews, and you will still experience lulls and droughts.

Because the system no longer takes public reviews into consideration, using the same weight as Fiverr 2.0.

They still count, but not as much.

And can you blame them? The majority of sellers on the platform can be phoning it in and still get a higher than 4.7 average.

The system has too many 5-star sellers for that metric to indicate anything.

If everyone is 5-stars, then no one is 5-stars. (to paraphrase something I keep saying for TRS badges.)

So unfortunately, and maybe even people gaming the system with fake reviews had something to do with this, public reviews no longer mean as much to the platform, when it calculates how happy our buyers are.

It’s a long and complex formula, but I simplified it to this for now:

Performance A + Performance B + Buyer satisfaction = Actual seller rating

I still think that “gig rotation” is not a thing. It does exist, but it would never tank successful sellers and truly valuable gigs.

So to sum up:

-When you search for your gig and find it, that’s a skewed POV, that’s not telling you the whole story. You should stop doing that.

-When your gig is served to buyers, it’s because Fiverr actually believes you can score.

-The gigs that are also presented along your offering, are also very carefully selected based on their performance. There is no “ranking”.

-When you notice a drop in sales/enquiries/impressions, start thinking about your overall performance. More often than not, there is definitely some indicator that “told” Fiverr that you were dropping the proverbial ball.

The bad news is that this will take some getting used to and sellers are once again asked to either adapt or “perish”.

The good news is that this new system is actually a lot more forgiving than the old “SEO/rank” system. Even if you drop the ball performance wise, all it takes is just a tiny spark to get things going again.

As I write this, and gave it a quick read I understand that I may have oversimplified things, or that I haven’t spelled it out as much as I could.

Please forgive me, as I have a birthday cake to attend to. 🙂

As always I will be here to answer any questions and discuss things in detail with you all.

Thank you!

Even if you drop the ball performance wise, all it takes is just a tiny spark to get things going again.

I am aware you have mentioned this is based on your personal observations, but do you really think a tiny spark can get things going again? Also if you can explain a little the ‘‘tiny spark’’? Thanks

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Even if you drop the ball performance wise, all it takes is just a tiny spark to get things going again.

I am aware you have mentioned this is based on your personal observations, but do you really think a tiny spark can get things going again? Also if you can explain a little the ‘‘tiny spark’’? Thanks

Also if you can explain a little the ‘‘tiny spark’’?

I am not Frank, but I assume the tiny spark can be anything from an influx of new orders to positive reviews.

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@frank_d at one point above, you mentioned that conversion and promoted gig matters. I had a question for conversion.

If I understood correctly, if we convert a buyer to place an order that means our conversion rate is good, and fiverr will direct more buyers to us? Am I correct? But what if the buyer who contacted asked for some service that we dont offer so we have to turn it down, will that result in bad look for conversion rate?

The official conversion rate Fiverr allows us to see via our analytics page is the one calculated by people who visit our gig and then buy it.

My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

Don’t take this the wrong way, even if that hidden metric is there, it’s not one that will hurt your profile. It’s there to spot positive performance.

I get messages from people who ask for something weird all the time.

As for the spark question, yes to what @donnovan86 said.

In periods of underperformance I notice that me converting one message to a purchase, or getting that one odd order to complete fast and with a positive review is what usually turns things around for me.

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The official conversion rate Fiverr allows us to see via our analytics page is the one calculated by people who visit our gig and then buy it.

My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

Don’t take this the wrong way, even if that hidden metric is there, it’s not one that will hurt your profile. It’s there to spot positive performance.

I get messages from people who ask for something weird all the time.

As for the spark question, yes to what @donnovan86 said.

In periods of underperformance I notice that me converting one message to a purchase, or getting that one odd order to complete fast and with a positive review is what usually turns things around for me.

getting that one odd order to complete fast and with a positive review

I have many buyers both repeat and first-timers that do not leave any reviews so I guess I am missing out on that spark. 🎆

If I am correct, @vickiespencer you also have done the same thing, like rephrase, slightly rephrase, moderately rephrase. Correct me please if I am wrong.

All but two of my gigs are for proofreading. I started with a general proofreading gig and as buyers began to send me multiple orders for blogs, books, letters, etc. I decided to make a gig for each type of service. Besides, I needed an excuse to buy new gig images from @zeus777. 😉 I figured having a gig for each type of proofreading service would make it easier for buyers to find me.

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getting that one odd order to complete fast and with a positive review

I have many buyers both repeat and first-timers that do not leave any reviews so I guess I am missing out on that spark. 🎆

If I am correct, @vickiespencer you also have done the same thing, like rephrase, slightly rephrase, moderately rephrase. Correct me please if I am wrong.

All but two of my gigs are for proofreading. I started with a general proofreading gig and as buyers began to send me multiple orders for blogs, books, letters, etc. I decided to make a gig for each type of service. Besides, I needed an excuse to buy new gig images from @zeus777. 😉 I figured having a gig for each type of proofreading service would make it easier for buyers to find me.

I have many buyers both repeat and first-timers that do not leave any reviews so I guess I am missing out on that spark. 🎆

They are, however, receiving 3 automatic nudges to fill out the infamous “secret survey” which actually has 3x times the weight of a public review. 😉

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getting that one odd order to complete fast and with a positive review

I have many buyers both repeat and first-timers that do not leave any reviews so I guess I am missing out on that spark. 🎆

If I am correct, @vickiespencer you also have done the same thing, like rephrase, slightly rephrase, moderately rephrase. Correct me please if I am wrong.

All but two of my gigs are for proofreading. I started with a general proofreading gig and as buyers began to send me multiple orders for blogs, books, letters, etc. I decided to make a gig for each type of service. Besides, I needed an excuse to buy new gig images from @zeus777. 😉 I figured having a gig for each type of proofreading service would make it easier for buyers to find me.

I decided to make a gig for each type of service.

I must say I had a quick snoop at your gigs and I am surprised by the amount of orders each had - not that you have them, that’s not a surprise - but the way they are spread out among a variety of gigs offering proofreading for specific types of document. So perhaps I am missing out by only having one catch-all gig.

The questions is now, do I rant about it continually or do I jump on board?

I guess the answer is likely to be “I will do both” 🙂

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I decided to make a gig for each type of service.

I must say I had a quick snoop at your gigs and I am surprised by the amount of orders each had - not that you have them, that’s not a surprise - but the way they are spread out among a variety of gigs offering proofreading for specific types of document. So perhaps I am missing out by only having one catch-all gig.

The questions is now, do I rant about it continually or do I jump on board?

I guess the answer is likely to be “I will do both” 🙂

I am surprised by the amount of orders each had

Those with the least orders are newer. The proofreading kids’ books is brand spanking new!

The one with the second most reviews was my original and oldest gig. I had a regular buyer who did nothing but blog posts that is why that gig has so many reviews.

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I am surprised by the amount of orders each had

Those with the least orders are newer. The proofreading kids’ books is brand spanking new!

The one with the second most reviews was my original and oldest gig. I had a regular buyer who did nothing but blog posts that is why that gig has so many reviews.

Ugh, need to do some new unique images for these so may be added to the to-do list on my long finger.

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The official conversion rate Fiverr allows us to see via our analytics page is the one calculated by people who visit our gig and then buy it.

My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

Don’t take this the wrong way, even if that hidden metric is there, it’s not one that will hurt your profile. It’s there to spot positive performance.

I get messages from people who ask for something weird all the time.

As for the spark question, yes to what @donnovan86 said.

In periods of underperformance I notice that me converting one message to a purchase, or getting that one odd order to complete fast and with a positive review is what usually turns things around for me.

My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

I could definitely see that being a thing since that would make more sense to focus on than relying on a single metric for conversion.

On that note, the last 3 - 4 days have been pretty weird for me. I’m getting almost no new messages or orders from new clients and the messages I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at least. Weirdly enough, I’m getting more clicks on my gig than usual.

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My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

I could definitely see that being a thing since that would make more sense to focus on than relying on a single metric for conversion.

On that note, the last 3 - 4 days have been pretty weird for me. I’m getting almost no new messages or orders from new clients and the messages I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at least. Weirdly enough, I’m getting more clicks on my gig than usual.

Is the same with me, in the past week no new messages or orders, and when i get new messages is for to do something that i don’t do. So i’m thinking about how the conversion rate act in these cases

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My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

I could definitely see that being a thing since that would make more sense to focus on than relying on a single metric for conversion.

On that note, the last 3 - 4 days have been pretty weird for me. I’m getting almost no new messages or orders from new clients and the messages I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at least. Weirdly enough, I’m getting more clicks on my gig than usual.

I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at least. Weirdly enough, I’m getting more clicks on my gig than usual.

Exactly the same. All gigs are getting more impressions and clicks than they have since I came back a month ago but few orders and messages

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My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

I could definitely see that being a thing since that would make more sense to focus on than relying on a single metric for conversion.

On that note, the last 3 - 4 days have been pretty weird for me. I’m getting almost no new messages or orders from new clients and the messages I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at least. Weirdly enough, I’m getting more clicks on my gig than usual.

and the messages I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at leas

Hmm, I am pretty sure that category update is to blame for this. I am dealing with the same issue. Same with the clicks.

I can only assume our gigs are shown to more people, but they are less relevant.

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and the messages I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at leas

Hmm, I am pretty sure that category update is to blame for this. I am dealing with the same issue. Same with the clicks.

I can only assume our gigs are shown to more people, but they are less relevant.

Hmmm, I wonder if that would also apply to Promoted gigs; are they being shown to more less relevant people.

Have to say, after an amazing start with them getting $300 of orders in my first $10, I have not had another order with a further $30 spent. Still a great return (considering the first $10 was free) but still, I am monitoring it daily now where before I was just letting it be for a week.

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I do get don’t seem to be related to my gig at all which hasn’t happened for the last month or so at least. Weirdly enough, I’m getting more clicks on my gig than usual.

Exactly the same. All gigs are getting more impressions and clicks than they have since I came back a month ago but few orders and messages

Exactly the same. All gigs are getting more impressions and clicks than they have since I came back a month ago but few orders and messages

I’ve only gotten 2 messages since yesterday. One asking for an assignment (why?) and another asking for barcodes (again, why?). A few days ago, I was only receiving relevant messages but I don’t know what happened in the last few days.

Hmm, I am pretty sure that category update is to blame for this. I am dealing with the same issue. Same with the clicks.

Thank you for bringing this up! I went ahead and had a look at my gig and seems like I hadn’t selected anything for the Gig Metadata (which I assume is new). I didn’t even know that this was added.

Hmmm, I wonder if that would also apply to Promoted gigs; are they being shown to more less relevant people.

I don’t even have that feature right now. Hopefully, they roll it out to everyone soon cause I could really use it right about now.

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Exactly the same. All gigs are getting more impressions and clicks than they have since I came back a month ago but few orders and messages

I’ve only gotten 2 messages since yesterday. One asking for an assignment (why?) and another asking for barcodes (again, why?). A few days ago, I was only receiving relevant messages but I don’t know what happened in the last few days.

Hmm, I am pretty sure that category update is to blame for this. I am dealing with the same issue. Same with the clicks.

Thank you for bringing this up! I went ahead and had a look at my gig and seems like I hadn’t selected anything for the Gig Metadata (which I assume is new). I didn’t even know that this was added.

Hmmm, I wonder if that would also apply to Promoted gigs; are they being shown to more less relevant people.

I don’t even have that feature right now. Hopefully, they roll it out to everyone soon cause I could really use it right about now.

Thank you for bringing this up! I went ahead and had a look at my gig and seems like I hadn’t selected anything for the Gig Metadata (which I assume is new). I didn’t even know that this was added.

It’s not something new. I know I completed my metadata a while ago. But I purposefully left it to general, because I do write on a variety of topics. So I don’t believe choosing a niche would help me for my general writing gig. For others, maybe.

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Hmmm, I wonder if that would also apply to Promoted gigs; are they being shown to more less relevant people.

Have to say, after an amazing start with them getting $300 of orders in my first $10, I have not had another order with a further $30 spent. Still a great return (considering the first $10 was free) but still, I am monitoring it daily now where before I was just letting it be for a week.

Have to say, after an amazing start with them getting $300 of orders in my first $10, I have not had another order with a further $30 spent. Still a great return (considering the first $10 was free) but still, I am monitoring it daily now where before I was just letting it be for a week.

Same here. The first orders were great, but since then I barely got any leads, and most of them are for academic assignments or stuff outside of the TOS…

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Thank you for bringing this up! I went ahead and had a look at my gig and seems like I hadn’t selected anything for the Gig Metadata (which I assume is new). I didn’t even know that this was added.

It’s not something new. I know I completed my metadata a while ago. But I purposefully left it to general, because I do write on a variety of topics. So I don’t believe choosing a niche would help me for my general writing gig. For others, maybe.

It’s not something new.

Yes, but they seem to have been updated. Before they were a bit more specific (at least 2 months ago) in my category which is “Product Descriptions” but now they seem way more general like “E-Commerce Stores” and “Marketplaces”.

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Have to say, after an amazing start with them getting $300 of orders in my first $10, I have not had another order with a further $30 spent. Still a great return (considering the first $10 was free) but still, I am monitoring it daily now where before I was just letting it be for a week.

Same here. The first orders were great, but since then I barely got any leads, and most of them are for academic assignments or stuff outside of the TOS…

most of them are for academic assignments or stuff outside of the TOS…

I’ve got a few 10,000 words for $10 type requests.

My Marketing gig got a lot of impressions and Clicks from being promoted but no messages and no orders. It’s surprising considering that gig specifically encourages messaging me to discuss their needs. Given the cost per click of that I have decided to stop promoting it and will have to consider how to change it or whether it is worth doing.

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most of them are for academic assignments or stuff outside of the TOS…

I’ve got a few 10,000 words for $10 type requests.

My Marketing gig got a lot of impressions and Clicks from being promoted but no messages and no orders. It’s surprising considering that gig specifically encourages messaging me to discuss their needs. Given the cost per click of that I have decided to stop promoting it and will have to consider how to change it or whether it is worth doing.

I’ve got a few 10,000 words for $10 type requests.

WOW… Just WOW. These people… The sad thing is that you have sellers falling for these “offers” and they work day and night just to receive that first, crucial review.

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The official conversion rate Fiverr allows us to see via our analytics page is the one calculated by people who visit our gig and then buy it.

My hypothesis is that there is another hidden metric that calculates how many of the buyers that contact us via the inbox, we are able to convert to customers either via custom offer or a regular purchase.

Don’t take this the wrong way, even if that hidden metric is there, it’s not one that will hurt your profile. It’s there to spot positive performance.

I get messages from people who ask for something weird all the time.

As for the spark question, yes to what @donnovan86 said.

In periods of underperformance I notice that me converting one message to a purchase, or getting that one odd order to complete fast and with a positive review is what usually turns things around for me.

In periods of underperformance I notice that me converting one message to a purchase, or getting that one odd order to complete fast and with a positive review is what usually turns things around for me.

Got it. Thanks for explaining @frank_d and @donnovan86

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Hmmm, I wonder if that would also apply to Promoted gigs; are they being shown to more less relevant people.

Have to say, after an amazing start with them getting $300 of orders in my first $10, I have not had another order with a further $30 spent. Still a great return (considering the first $10 was free) but still, I am monitoring it daily now where before I was just letting it be for a week.

This time i’m using the Promoted gig with an amount enough per day and for pay the click… but in this last week the gigs stopped to receive click… even that they are active. One point to be noticed is that no one reach the limit per day… so how much of exposure this feature can bring to us?

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This time i’m using the Promoted gig with an amount enough per day and for pay the click… but in this last week the gigs stopped to receive click… even that they are active. One point to be noticed is that no one reach the limit per day… so how much of exposure this feature can bring to us?

so how much of exposure this feature can bring to us?

Speaking of that… This week I received a message I can promote even gigs without 20 reviews or so. I assume they are tracking the seller performance and they allow even gigs with a couple of reviews to be promoted?

Or maybe they just rolled things out for everyone? Hard to say.

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so how much of exposure this feature can bring to us?

Speaking of that… This week I received a message I can promote even gigs without 20 reviews or so. I assume they are tracking the seller performance and they allow even gigs with a couple of reviews to be promoted?

Or maybe they just rolled things out for everyone? Hard to say.

You are correct. I also got the option even though I didnt had enough reviews on that gig.

Secondly, yesterday my gig stopped promoting as fiverr said my performance detoriated. So yesterday, I lost promotion feature and today I lost my ranking. 😦

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