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Introducing Fiverr Logo Maker (Officially)


mjensen415
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You can find your answer on TOS https://www.fiverr.com/terms_of_service

Fiverr offers its users the Logo Maker, which allows certain Sellers to offer various original logo designs for Buyers to adjust and customize per their own specific needs, using special automated design tools. Through the Logo Maker, Buyers purchase full commercial use rights to the Logo Design embedded with their brand name.

Logo Design Commercial use license

When an order through the Logo Maker is completed, and subject to payment, the Seller grants the

Buyer a worldwide, royalty-free, non-sublicensable, non-exclusive, irrevocable license to use the Logo Design embedded with the Buyer’s brand name for any purpose, except for any illegal, immoral or defamatory purpose. There is no warranty, express or implied, with the grant of this license, including with respect to fitness for a particular purpose. Neither the Seller nor Fiverr will be liable for any claims, or incidental, consequential or other damages arising out of this license, the Logo Design or the Buyers use of the Logo Design. For the avoidance of doubt, the Seller retains all ownership rights to the Logo Design, and no ownership or copyrights are granted to the Buyer.

Would a business want a logo that they didn’t own the rights (copyright/trademark) to, and someone else did, and that other buyers could also buy the the same logo/elements for their business (even though they too wouldn’t actually own the rights to it)? Surely most businesses would want a logo they owned and owned the rights to (ie. exclusive rights for their company).

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You can find your answer on TOS https://www.fiverr.com/terms_of_service

Fiverr offers its users the Logo Maker, which allows certain Sellers to offer various original logo designs for Buyers to adjust and customize per their own specific needs, using special automated design tools. Through the Logo Maker, Buyers purchase full commercial use rights to the Logo Design embedded with their brand name.

Logo Design Commercial use license

When an order through the Logo Maker is completed, and subject to payment, the Seller grants the

Buyer a worldwide, royalty-free, non-sublicensable, non-exclusive, irrevocable license to use the Logo Design embedded with the Buyer’s brand name for any purpose, except for any illegal, immoral or defamatory purpose. There is no warranty, express or implied, with the grant of this license, including with respect to fitness for a particular purpose. Neither the Seller nor Fiverr will be liable for any claims, or incidental, consequential or other damages arising out of this license, the Logo Design or the Buyers use of the Logo Design. For the avoidance of doubt, the Seller retains all ownership rights to the Logo Design, and no ownership or copyrights are granted to the Buyer.

non-exclusive

Yep, and there you lost 99% of serious business looking for a logo. A logo design DEMANDS exclusive rights. I won’t pay a cent for a logo mark that others can also buy. It’s worthless.

For the avoidance of doubt, the Seller retains all ownership rights to the Logo Design, and no ownership or copyrights are granted to the Buyer.

Alright! So the terms are not bad - they are insane. I buy a logo and the designer keeps all ownership and copyright? LOL! Sign me right up!

Only people who are not thinking things through will use this. It’s literally throwing money away - what am I paying for?

Not for the work - that has already been done prior to my purchase.

Not for the rights - seller keeps those.

Not for a logo mark that reflects my unique brand - they are templated, catch-all designs.

I would be better served by just looking at the logos for free and copying them. There’s no way to stop me doing that, and there’s no way sellers have any copyright protection if some company on the other side of the world decide to use one of those logos. Who’s going to sue someone doing that? Not the seller, they don’t have the means or expertise. Will Fiverr start suing people who steal the logo concepts? With what money? And how can they prove I stole any logo that has been sold at least once? I can buy a logo there and then use it for 10 different companies, if I want. It’s a nightmare.

This is a complete, utter fail. Think about it - you said you sold a logo for $60. I just checked your page, and you sell logos for $40. Why would I buy a premade logo for $60, when I can see it, and get in touch with the designer and say “Make me something like this, but UNIQUE for me, and I KEEP THE RIGHTS, and I PAY 20 BUCKS LESS”.

Now, if each logo could only be sold ONCE and then the copyright got transferred to the buyer, I could see a use case for this. I want a logo, I don’t have ideas, I want to pick from a list of options and get it instantly. This would make sense. Some people would pay a premium to get it instantly and to be able to pick from multiple options.

Another way this can work is as a kind of live portfolio - people see a logo they like, and then instead of buying (which we have already established as being a very dumb decision), they’ll contact the designer and ask them for a unique logo.

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non-exclusive

Yep, and there you lost 99% of serious business looking for a logo. A logo design DEMANDS exclusive rights. I won’t pay a cent for a logo mark that others can also buy. It’s worthless.

For the avoidance of doubt, the Seller retains all ownership rights to the Logo Design, and no ownership or copyrights are granted to the Buyer.

Alright! So the terms are not bad - they are insane. I buy a logo and the designer keeps all ownership and copyright? LOL! Sign me right up!

Only people who are not thinking things through will use this. It’s literally throwing money away - what am I paying for?

Not for the work - that has already been done prior to my purchase.

Not for the rights - seller keeps those.

Not for a logo mark that reflects my unique brand - they are templated, catch-all designs.

I would be better served by just looking at the logos for free and copying them. There’s no way to stop me doing that, and there’s no way sellers have any copyright protection if some company on the other side of the world decide to use one of those logos. Who’s going to sue someone doing that? Not the seller, they don’t have the means or expertise. Will Fiverr start suing people who steal the logo concepts? With what money? And how can they prove I stole any logo that has been sold at least once? I can buy a logo there and then use it for 10 different companies, if I want. It’s a nightmare.

This is a complete, utter fail. Think about it - you said you sold a logo for $60. I just checked your page, and you sell logos for $40. Why would I buy a premade logo for $60, when I can see it, and get in touch with the designer and say “Make me something like this, but UNIQUE for me, and I KEEP THE RIGHTS, and I PAY 20 BUCKS LESS”.

Now, if each logo could only be sold ONCE and then the copyright got transferred to the buyer, I could see a use case for this. I want a logo, I don’t have ideas, I want to pick from a list of options and get it instantly. This would make sense. Some people would pay a premium to get it instantly and to be able to pick from multiple options.

Another way this can work is as a kind of live portfolio - people see a logo they like, and then instead of buying (which we have already established as being a very dumb decision), they’ll contact the designer and ask them for a unique logo.

Only idiots will use this. It’s literally throwing money away - what am I paying for?

Hold on a second. As a designer you know that everything (even a logo creation) starts from a target audience.

This logo maker simply has a different target audience. So I’m surprised to hear all this “it defeats the logo purpose”.

There are small businesses, there are local business without online presence, small hobby and crafts makers etc who simply don’t need to pay over 200$ to build a world wide recognised brand. All they need is a nice sign to attract some clients to their business, that’s it, a lot of them don’t care if that logo was sold before or not.

There are also control freaks who just don’t want to trust a designer and want to see what they are getting upfront. By the way, this logo maker allows customisation so clients might ask some changes on a logo for additional price and they will have now custom made logo.

I’m so surprised to see so many people forgetting simple but essential rule about target audiences.

Logo maker might not fit for bigger purposes and bigger brands who need to be unique they simply target different audience.

Logos should be affordable not only for big brands but also for smaller businesses who don’t need their logo to be super unique.

P.S I wouldn’t reply or debate and will leave it here for people to make their mind themselves what is best for their own business.

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Only idiots will use this. It’s literally throwing money away - what am I paying for?

Hold on a second. As a designer you know that everything (even a logo creation) starts from a target audience.

This logo maker simply has a different target audience. So I’m surprised to hear all this “it defeats the logo purpose”.

There are small businesses, there are local business without online presence, small hobby and crafts makers etc who simply don’t need to pay over 200$ to build a world wide recognised brand. All they need is a nice sign to attract some clients to their business, that’s it, a lot of them don’t care if that logo was sold before or not.

There are also control freaks who just don’t want to trust a designer and want to see what they are getting upfront. By the way, this logo maker allows customisation so clients might ask some changes on a logo for additional price and they will have now custom made logo.

I’m so surprised to see so many people forgetting simple but essential rule about target audiences.

Logo maker might not fit for bigger purposes and bigger brands who need to be unique they simply target different audience.

Logos should be affordable not only for big brands but also for smaller businesses who don’t need their logo to be super unique.

P.S I wouldn’t reply or debate and will leave it here for people to make their mind themselves what is best for their own business.

The thing is pricing strategy. A logo there cost $60, the designer of that logo is selling original, unique logos that you will own for $40 on his gig. At any rate, the logos there must be cheap, because any business willing to spend more money will definitely be interested in owning the rights to the logo. Doesn’t make sense otherwise. The least they could do is, since they are charging as much as they are charging for a unique logo, to sell each logo only once, art gallery style. That would justify the pricing strategy (a bit higher than contacting the designer for the convenience and speed).

The logo maker I saw (maybe they changed it?) doesn’t allow for any real customisation.

It has fake sliders that do nothing. Then it allows you to pick a name and tagline. If there are any options they will be in terms of color palette, and that’s standard fare for logo design and doesn’t impact the logo mark at all. A logo mark in three different colors and text options is still one logo, it’s not 3 different ones. It’s all the same, I don’t call that customisation (maybe I missed something).

As for control freaks, they will surely love to not own their logo, and to see copies of it everywhere. Even their direct competitors can get the same logo if they want, different name and colors, and boom. It’s never a good idea not to own your logo if the project/business is serious at all.

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What do you mean? Btw, I meant to say “you can’t” in the last message.

Federal Trademark Registration Benefits

Federal registration provides a legal presumption of ownership of the logo; the exclusive right to use, copy, produce and profit from the logo; and the right to sue in federal court over unauthorized use of the logo.

from legalzoom

If the logo is registered as a federal trademark, the courts recognize the registered owner as the legitimate owner.

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Federal Trademark Registration Benefits

Federal registration provides a legal presumption of ownership of the logo; the exclusive right to use, copy, produce and profit from the logo; and the right to sue in federal court over unauthorized use of the logo.

from legalzoom

If the logo is registered as a federal trademark, the courts recognize the registered owner as the legitimate owner.

Yes, and the TOS state:

"### Logo Design Commercial use license

When an order through the Logo Maker is completed, and subject to payment… for the avoidance of doubt, the Seller retains all ownership rights to the Logo Design, and no ownership or copyrights are granted to the Buyer."

Now, I’m not a lawyer. I have no idea what holds or not. They just state clearly that the buyer does not own the copyright. This differs from Logo gigs on the website, where the copyright is indeed sold to the buyer in most cases.

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Under the current terms and conditions of logo maker, you can’t really trademark the logo mark. The name, sure, but not the graphic itself.

Under the current terms and conditions of logo maker, you can’t really trademark the logo mark.

So you meant the ones sold that are made with the logo maker. Ok.

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(post withdrawn by author, will be automatically deleted in 24 hours unless flagged)

If I used a logo for business I would trademark it.

You work with clients from all over the world, so it makes sense to do it. However, a local plumber who has zero intention to start a big huge global company probably couldn’t care less if the same or a similar logo was used by someone on the other side of the planet.

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(post withdrawn by author, will be automatically deleted in 24 hours unless flagged)

People talk about lawsuits here, but usually don’t bother with them.

Still, if your business was local, like a mom and pop store, would it bother you if someone in Jakarta, Indonesia used the same logo for their own local business? Or could the same/similar logo being used lead to some kind of legal trouble?

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(post withdrawn by author, will be automatically deleted in 24 hours unless flagged)

I understand, that’s why I asked if there would be legal trouble if your logo was the same or similar to a logo that a small business in another country was using. Would lawyers be able to make money in that case?

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I understand, that’s why I asked if there would be legal trouble if your logo was the same or similar to a logo that a small business in another country was using. Would lawyers be able to make money in that case?

Would lawyers be able to make money in that case?

It’s about lawyers making a lot of money here in the U.S. They bother with them.

Of course not. Lawyers can pursue if someone copied your logo. And if it’s not trademarked it’s still will be pretty difficult. (Bare in mind that even a lot of big businesses doesn’t trademark their logo because it’s a long and very costly process)

With logo makers it’s all strait forward. When people are buying a premade logo they are signing a contract upfront that others can use that logo. Simple as that. Fiverr is a US based company and operating partially with a US law. I’m pretty sure that lawyers on fiverr looked at every aspect of it. Otherwise non of the logo makers would exist.

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Would lawyers be able to make money in that case?

It’s about lawyers making a lot of money here in the U.S. They bother with them.

Of course not. Lawyers can pursue if someone copied your logo. And if it’s not trademarked it’s still will be pretty difficult. (Bare in mind that even a lot of big businesses doesn’t trademark their logo because it’s a long and very costly process)

With logo makers it’s all strait forward. When people are buying a premade logo they are signing a contract upfront that others can use that logo. Simple as that. Fiverr is a US based company and operating partially with a US law. I’m pretty sure that lawyers on fiverr looked at every aspect of it. Otherwise non of the logo makers would exist.

Fiverr is a US based company

They’re based in Israel, but they do have offices in the US, too.

Federal registration provides several advantages, including giving you a legal presumption of ownership and exclusive rights to use the mark nationwide in connection with your goods or services.

So, a business in another country using the same logo wouldn’t fall under this.

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Where did you get this information?

Anyone can get and check that information with google.

But apart from that I had clients who had to go through that process. And cost can go up to 600$. Only to register in in the US, not even worldwide. Which would mean that people from outside the US can have the same logo even if yours is trademarked in the US :woman_shrugging:

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If they do business in the U.S.?

I was talking about small local businesses operating outside of the U.S., and the possibility that they use the same or a similar logo as a small local business operating in the U.S.

Do you think some company in another country can safely use for example the Nike Swoosh?

There are companies that use similar logos. Or Rebok instead of Reebok. They didn’t get shut down.

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So a small business in another country besides the U.S. can safely use the Nike Swoosh or the name Coca-Cola.

Nike or Coca-Cola are not small.

And I’ve used more specific examples, like a mom and pop store in another country using a logo that’s the same or similar as a mom and pop store in U.S. Both would be businesses with just a few employees, and operating locally, not globally.

Businesses that want to grow like Nike or Coca-Cola would definitely not use Fiverr Logo Maker for their logo. A local plumber might. Would someone seriously sue a plumber operating in a small town in another country who uses a logo that’s similar to a logo that’s being used by a plumber operating in a small Texas town? Who would even find out about it?

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So a small business in another country besides the U.S. can safely use the Nike Swoosh or the name Coca-Cola.

Nike or Coca-Cola are not small.

And I’ve used more specific examples, like a mom and pop store in another country using a logo that’s the same or similar as a mom and pop store in U.S. Both would be businesses with just a few employees, and operating locally, not globally.

Businesses that want to grow like Nike or Coca-Cola would definitely not use Fiverr Logo Maker for their logo. A local plumber might. Would someone seriously sue a plumber operating in a small town in another country who uses a logo that’s similar to a logo that’s being used by a plumber operating in a small Texas town? Who would even find out about it?

I’m not a legal expert. I just was reading about this subject on legalzoom.

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I’m not a legal expert. I just was reading about this subject on legalzoom.

You cannot copy another companies logo even if you are a mom and pop store

that’s not the point here. It’s a fiverr logo maker discussion and yes, with a logo maker you can sell same logo to many people because they know what they are buying upfront.

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We survived 5 years of every business aimed at 20-30-year-olds having a deer head as their logo and those were the same 3 deer heads (if they were custom heads, you still couldn’t tell it from the distance). Logos is a funny business like that, especially when some aggressive trend rolls around. Duplication (accidental or otherwise) is inescapable.

I’m still more upset about the prices. They don’t help teach both sellers and buyers to treat logo design seriously. Logos are serious business, dang it.

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We survived 5 years of every business aimed at 20-30-year-olds having a deer head as their logo and those were the same 3 deer heads (if they were custom heads, you still couldn’t tell it from the distance). Logos is a funny business like that, especially when some aggressive trend rolls around. Duplication (accidental or otherwise) is inescapable.

I’m still more upset about the prices. They don’t help teach both sellers and buyers to treat logo design seriously. Logos are serious business, dang it.

We survived 5 years of every business aimed at 20-30-year-olds having a deer head as their logo

For a while I saw lion heads on every small business logo. That was a long time ago so maybe they switched to deer heads. One logo I like is Starbucks. I’m also noticing a stylized lotus in logos now.

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We survived 5 years of every business aimed at 20-30-year-olds having a deer head as their logo

For a while I saw lion heads on every small business logo. That was a long time ago so maybe they switched to deer heads. One logo I like is Starbucks. I’m also noticing a stylized lotus in logos now.

I’m also noticing a stylized lotus in logos now.

Funny you mention that. I was just thinking yesterday how my current yoga studio is the first one that doesn’t have a lotus in their logo. They have an everlasting spiral instead, bless them.

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