smashradio Posted May 12 Share Posted May 12 (edited) Hey everyone, I see a lot of you struggling to get your gigs noticed and your skills sold. I often chime in on those posts because I hate seeing good talent go to waste. This is especially true in the more technical categories, like programming. If your gig description reads like a software manual, you're doing it all wrong. So the idea here is to turn your gig from software manual to a benefit-packed conversion magnets. First off, ditch the jargon. Your buyers don't care. They care about what your skills can do for them, not the specs. People buy solutions to their problems. They buy benefits, not features. Make it about them, not you and the tools you use. Focus on what you can deliver. For example, if you’re a web designer, don’t just say you’re an expert in HTML, Bootstrap and CSS. Yawn. Most buyers probably won't know what Bootstrap is. Tell them how your skills will help their site load faster, look stunning on any device, and ultimately pull in more sales. Tell the buyer what they'll get out of it, not what you put into it. And once you're done listing the benefits, make it emotional. People rarely make purchase descicions based on facts alone. We're far too emotional for that. How does your service make life easier for the buyer? Paint a picture of success and satisfaction. Rather than stating you offer “SEO optimization,” explain how you’ll help them dominate their niche, attract floods of visitors, and outshine competitors. Another mistake I see again and again, are sellers beating around the bush. "Please message me so we can discuss your order". Don’t meander around you wanting an order. Tell them to order. At this point, the buyer should feel safe in their choice, understand the benefits of working with you, and all they need is to know what to do next: Order. “Order now to transform your website,” “Message me today to start seeing results,” etc. Direct commands coupled with an immediate benefit to their bottom line. This is how you convert. Not by listing every programming language you know. It's not about you. It's about them and what they'll get out of this. And remember: Every word should serve a purpose in your description. If it’s not selling, it’s not staying, so trim it, edit it and keep the best. Edited May 12 by smashradio 88 2 12 13 Link to comment Share on other sites More sharing options...
imagination7413 Posted May 13 Share Posted May 13 Well said. It's rather like a business's vision statement and/or mission statement. "This is what we do, and why we do it." Also, Sellers: leave the emoji out of it. Unless your target market and buyer persona are the types to actually like 'em, don't. It's unprofessional. Especially since most are unicode, and different devices and browsers will display them differently. 52 1 8 Link to comment Share on other sites More sharing options...
uk1000 Posted May 13 Share Posted May 13 (edited) 14 hours ago, smashradio said: For example, if you’re a web designer, don’t just say you’re an expert in HTML, Bootstrap and CSS. Yawn. Most buyers probably won't know what Bootstrap is. Though there are probably some times where it will help, if the buyer wants it in a particular format/programming language and might search for that. Maybe they want a CSS or .GIF animation but not another type of animation. Edited May 13 by uk1000 39 1 Link to comment Share on other sites More sharing options...
sheeraz5775 Posted May 13 Share Posted May 13 Hey there! I've write my gig description following your pattern. I'd greatly appreciate it if you could take a look and let me know if there's anything I can improve. Your feedback means a lot to me. As an experienced interior designer with six years of dedicated practice, I understand that you're not just looking for someone who knows their way around colors and furniture. You're seeking solutions to transform your living or working environment into a haven that reflects your personality and enhances your lifestyle. Quote Here's what you can expect from working with me: Tailored Solutions: Collaborate closely with me to design spaces that reflect your unique vision, lifestyle, and preferences. Functional Beauty: Experience stunning environments that are practical too, maximizing space and optimizing flow. Expert Guidance: Navigate choices effortlessly with my guidance, making informed decisions that fit your taste and budget. Stress-Free Experience: Enjoy a hassle-free journey as I handle all the details from concept to design, ensuring your dream space comes to life. By choosing my gig, you're not just investing in interior design; you're investing in a transformative experience that will elevate your space and enhance your everyday life. Ready to turn your dream space into a reality? Order now and let's embark on this exciting journey together! 41 1 1 Link to comment Share on other sites More sharing options...
smashradio Posted May 13 Author Share Posted May 13 (edited) 58 minutes ago, uk1000 said: Though there are probably some times where it will help, if the buyer wants it in a particular format/programming language and might search for that. Maybe they want a CSS or .GIF animation but not another type of animation. Nothing wrong with mentioning the technology you use - but that shouldn't be your main smelling point. (auto correct - I meant selling point, but I kept it for laughs). 8 minutes ago, sheeraz5775 said: Hey there! I've write my gig description following your pattern. I'd greatly appreciate it if you could take a look and let me know if there's anything I can improve. Your feedback means a lot to me. As an experienced interior designer with six years of dedicated practice, I understand that you're not just looking for someone who knows their way around colors and furniture. You're seeking solutions to transform your living or working environment into a haven that reflects your personality and enhances your lifestyle. Here's what you can expect from working with me: Tailored Solutions: Collaborate closely with me to design spaces that reflect your unique vision, lifestyle, and preferences. Functional Beauty: Experience stunning environments that are practical too, maximizing space and optimizing flow. Expert Guidance: Navigate choices effortlessly with my guidance, making informed decisions that fit your taste and budget. Stress-Free Experience: Enjoy a hassle-free journey as I handle all the details from concept to design, ensuring your dream space comes to life. By choosing my gig, you're not just investing in interior design; you're investing in a transformative experience that will elevate your space and enhance your everyday life. Ready to turn your dream space into a reality? Order now and let's embark on this exciting journey together! It's not bad but it feels a bit "AI" in places. How would you write it if you did it all without any AI? GPT tends to make you sound a bit too corporate (to put it mildly!). I feel like interior design could do with some more personality and less corporate fluff. 👌 Edited May 13 by smashradio 35 4 4 Link to comment Share on other sites More sharing options...
Kesha Posted May 13 Share Posted May 13 Thanks for contributing such valuable information to the community! 38 3 Link to comment Share on other sites More sharing options...
mark_fiedeldey Posted May 14 Share Posted May 14 As always @smashradio, your advice is awesome. I just read your post and thought to myself, "his c**p description is what I have as my description". Well done, and thank you. I have some rewriting to do. 28 1 1 Link to comment Share on other sites More sharing options...
farhan_editz Posted May 14 Share Posted May 14 On 5/13/2024 at 3:14 AM, smashradio said: Tell them how your skills will help their site load faster, look stunning on any device, and ultimately pull in more sales. Tell the buyer what they'll get out of it, not what you put into it. And once you're done listing the benefits, make it emotional. People rarely make purchase descicions based on facts alone. We're far too emotional for that. How does your service make life easier for the buyer? Paint a picture of success and satisfaction. Rather than stating you offer “SEO optimization,” explain how you’ll help them dominate their niche, attract floods of visitors, and outshine competitors That's the part where many gig descriptions fail. Thank you so much for sharing valuable information and insights. 33 1 1 Link to comment Share on other sites More sharing options...
balticoakmedia Posted May 14 Share Posted May 14 Thank you for being so kind and generous with your time and experience and sharing the top tips. Going to review my descriptions later this week! 32 2 Link to comment Share on other sites More sharing options...
smashradio Posted May 14 Author Share Posted May 14 (edited) On 5/14/2024 at 4:54 AM, mark_fiedeldey said: As always @smashradio, your advice is awesome. I just read your post and thought to myself, "his c**p description is what I have as my description". Well done, and thank you. I have some rewriting to do. Always happy to help! I think this isn’t just a mistake made by Fiverr sellers, but by many companies too. It’s what happens when you’re a nerd, no matter what you’re nerding out about. If you’re really into trucks and truck parts, you’re probably going to talk too much about how the parts work when selling. Same thing here. It’s an easy mistake to make, and I’ve made it myself in the past. On 5/14/2024 at 1:37 PM, balticoakmedia said: Thank you for being so kind and generous with your time and experience and sharing the top tips. Going to review my descriptions later this week! Thanks! I hope it helps you craft even better descriptions going forward. With that said, I think your gig descriptions are already five-star! They identifiy pain points and have clear value propositions. If anything is missing, it's a clear CTA at the end. But I'm nitpicking. You clearly know what you're doing. 🙂 Edited May 14 by smashradio 33 3 Link to comment Share on other sites More sharing options...
ghoshradhe Posted May 17 Share Posted May 17 On 5/13/2024 at 4:14 AM, smashradio said: Hey everyone, I see a lot of you struggling to get your gigs noticed and your skills sold. I often chime in on those posts because I hate seeing good talent go to waste. This is especially true in the more technical categories, like programming. If your gig description reads like a software manual, you're doing it all wrong. So the idea here is to turn your gig from software manual to a benefit-packed conversion magnets. First off, ditch the jargon. Your buyers don't care. They care about what your skills can do for them, not the specs. People buy solutions to their problems. They buy benefits, not features. Make it about them, not you and the tools you use. Focus on what you can deliver. For example, if you’re a web designer, don’t just say you’re an expert in HTML, Bootstrap and CSS. Yawn. Most buyers probably won't know what Bootstrap is. Tell them how your skills will help their site load faster, look stunning on any device, and ultimately pull in more sales. Tell the buyer what they'll get out of it, not what you put into it. And once you're done listing the benefits, make it emotional. People rarely make purchase descicions based on facts alone. We're far too emotional for that. How does your service make life easier for the buyer? Paint a picture of success and satisfaction. Rather than stating you offer “SEO optimization,” explain how you’ll help them dominate their niche, attract floods of visitors, and outshine competitors. Another mistake I see again and again, are sellers beating around the bush. "Please message me so we can discuss your order". Don’t meander around you wanting an order. Tell them to order. At this point, the buyer should feel safe in their choice, understand the benefits of working with you, and all they need is to know what to do next: Order. “Order now to transform your website,” “Message me today to start seeing results,” etc. Direct commands coupled with an immediate benefit to their bottom line. This is how you convert. Not by listing every programming language you know. It's not about you. It's about them and what they'll get out of this. And remember: Every word should serve a purpose in your description. If it’s not selling, it’s not staying, so trim it, edit it and keep the best. Sure you give a glimpse of struggling situation of a seller. 26 1 1 Link to comment Share on other sites More sharing options...
djamila200 Posted May 24 Share Posted May 24 Absolutely spot on! Your advice to focus on benefits over features and to create an emotional connection is key. Clear, compelling calls-to-action can make all the difference in converting visitors into clients. Thanks for sharing these valuable insights! 16 1 Link to comment Share on other sites More sharing options...
adibbinnur Posted May 25 Share Posted May 25 On 5/13/2024 at 4:14 AM, smashradio said: Tell them how your skills will help their site load faster, look stunning on any device, and ultimately pull in more sales. Tell the buyer what they'll get out of it, not what you put into it. Valuable point. Explaining how to complete the task without describing yourself makes the client happier. 17 1 Link to comment Share on other sites More sharing options...
arshaddesigns15 Posted May 25 Share Posted May 25 On 5/13/2024 at 3:14 AM, smashradio said: Hey everyone, I see a lot of you struggling to get your gigs noticed and your skills sold. I often chime in on those posts because I hate seeing good talent go to waste. This is especially true in the more technical categories, like programming. If your gig description reads like a software manual, you're doing it all wrong. So the idea here is to turn your gig from software manual to a benefit-packed conversion magnets. First off, ditch the jargon. Your buyers don't care. They care about what your skills can do for them, not the specs. People buy solutions to their problems. They buy benefits, not features. Make it about them, not you and the tools you use. Focus on what you can deliver. For example, if you’re a web designer, don’t just say you’re an expert in HTML, Bootstrap and CSS. Yawn. Most buyers probably won't know what Bootstrap is. Tell them how your skills will help their site load faster, look stunning on any device, and ultimately pull in more sales. Tell the buyer what they'll get out of it, not what you put into it. And once you're done listing the benefits, make it emotional. People rarely make purchase descicions based on facts alone. We're far too emotional for that. How does your service make life easier for the buyer? Paint a picture of success and satisfaction. Rather than stating you offer “SEO optimization,” explain how you’ll help them dominate their niche, attract floods of visitors, and outshine competitors. Another mistake I see again and again, are sellers beating around the bush. "Please message me so we can discuss your order". Don’t meander around you wanting an order. Tell them to order. At this point, the buyer should feel safe in their choice, understand the benefits of working with you, and all they need is to know what to do next: Order. “Order now to transform your website,” “Message me today to start seeing results,” etc. Direct commands coupled with an immediate benefit to their bottom line. This is how you convert. Not by listing every programming language you know. It's not about you. It's about them and what they'll get out of this. And remember: Every word should serve a purpose in your description. If it’s not selling, it’s not staying, so trim it, edit it and keep the best. We have to avoid to make a Complex Description. Infact we have to share Pinpoint details of our Tools(Software) along with advantage and Features and Later on how it will be Beneficial for the Customer. It will surely work. 22 1 Link to comment Share on other sites More sharing options...
priyank_mod Posted May 25 Share Posted May 25 3 minutes ago, arshaddesigns15 said: We have to avoid to make a Complex Description. Infact we have to share Pinpoint details of our Tools(Software) along with advantage and Features and Later on how it will be Beneficial for the Customer. It will surely work. Buyers don't know about software(s) and don't care about them either. If that's the case - people should share the configuration on their laptop/PCs too!! 20 1 Link to comment Share on other sites More sharing options...
arshaddesigns15 Posted May 25 Share Posted May 25 2 hours ago, priyank_mod said: Buyers don't know about software(s) and don't care about them either. If that's the case - people should share the configuration on their laptop/PCs too!! Yeah. Valid Point 19 Link to comment Share on other sites More sharing options...
iam_value Posted June 4 Share Posted June 4 Don't you copy someone else gig description again, it's enough! There are better ways to write yourself and sound better. How do you write your Gig description, just hint? 13 Link to comment Share on other sites More sharing options...
dereck_s Posted June 6 Share Posted June 6 (edited) On 5/12/2024 at 6:14 PM, smashradio said: Hey everyone, I see a lot of you struggling to get your gigs noticed and your skills sold. I often chime in on those posts because I hate seeing good talent go to waste. This is especially true in the more technical categories, like programming. If your gig description reads like a software manual, you're doing it all wrong. So the idea here is to turn your gig from software manual to a benefit-packed conversion magnets. First off, ditch the jargon. Your buyers don't care. They care about what your skills can do for them, not the specs. People buy solutions to their problems. They buy benefits, not features. Make it about them, not you and the tools you use. Focus on what you can deliver. For example, if you’re a web designer, don’t just say you’re an expert in HTML, Bootstrap and CSS. Yawn. Most buyers probably won't know what Bootstrap is. Tell them how your skills will help their site load faster, look stunning on any device, and ultimately pull in more sales. Tell the buyer what they'll get out of it, not what you put into it. And once you're done listing the benefits, make it emotional. People rarely make purchase descicions based on facts alone. We're far too emotional for that. How does your service make life easier for the buyer? Paint a picture of success and satisfaction. Rather than stating you offer “SEO optimization,” explain how you’ll help them dominate their niche, attract floods of visitors, and outshine competitors. Another mistake I see again and again, are sellers beating around the bush. "Please message me so we can discuss your order". Don’t meander around you wanting an order. Tell them to order. At this point, the buyer should feel safe in their choice, understand the benefits of working with you, and all they need is to know what to do next: Order. “Order now to transform your website,” “Message me today to start seeing results,” etc. Direct commands coupled with an immediate benefit to their bottom line. This is how you convert. Not by listing every programming language you know. It's not about you. It's about them and what they'll get out of this. And remember: Every word should serve a purpose in your description. If it’s not selling, it’s not staying, so trim it, edit it and keep the best. Great post, I could see it being super helpful for someone getting a lot of impressions but a low amount of clicks into orders. I'm curious what your conversion rate is and what the competition is like in your field as obviously different fields will likely require a different approach to the info provided. One of the things I prided myself was having a 70% return buyer rate (didn't get me the badge but oh well) and having a 24% conversion rate which beat out 94% of my competitors. I also work in the logo design field which is one of the hardest to break into I'd say. Certainly the most overcrowded and hardest to stand out. I'm level 0 now so I'm not even visible on searches but before the new update I use to have pretty great metrics. Sadly for me it's the impressions / search rankings I need to improve hence the reason for the post. Understanding your impressions vs clicks vs orders can help you understand where you need to improve on your gig. Edited June 6 by dereck_s typo 13 Link to comment Share on other sites More sharing options...
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