As if I make the same bread everyday!? Well, thanks a million for the mention. It’s midnight here so ignore the confusion between different rituals err… processes. Let’s begin. I’m a copywriter. Unlike the common grit around the world, my process begins at the very first eye-contact. If that works and they respond positively, I’d ask questions, expand expectations, set up new horizons, and repeat until they keep responding or consent to it. It’s also where I have to figure out the true decision makers. You can’t waste all the energy impressing the hottie when someone else gets to pull the strings. If it’s their client or customers, amazing. If it’s a client of the client, no worries. If it’s a boss, we’re dead meat. Anyway, once everything has been set up, the contracts are signed, and we get to hold hands, the process becomes quite simple… Sleep on it. Or read until I fall asleep.Wake up and write the first draftSleep some more. Or read until I fall asleep.Edit, edit, edit until every word gets changed, twice. Or until we hit the deadline.Submit and leave it on the client to figure out which part scares them the most.Read something funny. Either a business book or murder mystery.Go back to sleepThat’s pretty much it. It’s also where we change positions. Sometimes, they do come up with genuine problems or demands, but mostly, it’s questions like why I wanna put something where it doesn’t belong. To which I have to reply: It’s our business. We get to set the rules. And… time to sleep. P.S. Yeah, I know, 95% of my process ends before the bullet points begin. Xx