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Should we list one topic in the gig title or multiple?


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For example, I am seeing titles for graphic design gigs that essentially are offering the same thing -- designing a PDF document -- but are calling it by all of its possible types of names, i.e. workbook, lead magnet, e-book, freebie, etc. Is this supposed to be more effective at keyword search appearance and repeat-conversion by showing that you can design multiple items for the same client, or is it better to list each type of item as a separate gig to appear that your authority on the type of gig is clear?

I am leaning more towards offering them as separate gigs, instead of trying to cram so many things into the same gig listing. However, that's just my psychology behind it. Is there any data or personal experience that shows which type of gig title performs better?


Thank you!

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