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Editor's Picks: Top Industries & Hidden Gems for Logo Designers

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Hey designers!
Week after week the Logo Maker Team provides the latest trends in your Insights Tab. Today, we're highlighting industries we think have the most potential - think of them as our “Editor’s Picks”. 

What buyers search for isn't always what they end up with! We’re breaking down the top search terms for popular industries vs. what’s actually converting, and highlighting opportunities in under-supplied categories.

Let’s Start With Top Industries: 

Information Technology (IT) Services & Professional Services & Consulting are two rising industries in the "Top Searched" and "Top Converting" categories, making them ones to watch for logo designers like you. Check out the gap between searches and selections in these top categories – it might surprise you!

  • Information Technology (IT) Services - Buyers often search for "computer" or "cloud" logos, but gravitate toward designs with a more "techy" aesthetic. Think clean lines, simple shapes, and subtle hints of technology.


Examples by @skydesigner and @fransprasetyo 

  • Professional Services & Consulting - While "people" logos are popular searches, minimalist designs (limited colors, clean lines, and negative space) are the real winners.


Examples by @yehorkolchyba and @danifelds 



The Up-and-Comer:

  • Construction is a newcomer to the "Top Converted" list, but remains a staple in "Top Searched." So there’s a gap to fill! Are you ready to create the next top-selling construction logo? 



By @tomtypography



Hidden Gems: High Demand, With Low Supply: 

These next three categories have surprisingly low sales despite high searches. Consider them golden opportunities to create new top sellers!

  1. Vintage
  2. 3D
  3. Architecture

See inspiring examples below! 

  • Vintage Logos: Earthy tones, muted colors, and badge-like frames 


Designed by @yogh18 and @d4gstudio 


  • 3D Logos: Eye-catching designs with depth/dimension and clean simplicity


Designed by @aldeanodesign and @vanadium1st 

  • Architecture Logos: Symbols of the industry such as buildings, skylines, or drafting tools with clean lines


Designed by @harshas and @arslan_nasim 



Remember: For any logo design, in any industry, versatility is key. Great logos work everywhere, from websites to building signs.


What’s Next?

Understanding buyer behavior is key to logo sales. What insights would be most helpful for you? Let us know in the comments!

  1. Top Searched Industries  

  2. Top Converting Industries  

  3. Industries In Need Of Supply

  4. Other: ______


We're all ears.

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On 3/29/2024 at 4:05 PM, gunawanguan said:

How can we make gradient color like this on Logo Maker?
Is that possible?

Yes, it is possible. Gradient became rather popular with buyers, despite the fact that our editor doesn't fully support it. Our workaround at the moment is that if you post a gradient the buyer would only be able to changes the layer into a single color. We recommend creating some versions with flat colors.

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