Fiverr's Changing ...Are You?

[visualstudios]

2 minutes ago, moikchap said:

The "establishment" of a public perception and reputation is less concrete than it would seem to an individual. At social scales, it can change almost annually as old cohorts exit the market and new ones enter. It's like the XKCD 10,000 Comic writ large. A lot of people don't know about fiverr at all let alone it's reputation.

It's not that simple - it's much more expensive to acquire a new client than to keep an existing one, that's business 101. Specially given that we just went through a pandemic, which caused a massive spike in people looking for remote services. It's not that easy to replicate that, and it's certainly very expensive. If it could change almost annually, anyone could create a new platform and take off. 

[nickj2013]

7 hours ago, donnovan86 said:

It all stems from the name. Which, if they rebrand, might be very bad for them since they will lose clients for sure. 

Also, if they remove low-priced gigs, more than half the sales on this platform (if not more) will go away, because I am certain most sales are under the $50-$100 pricepoint. And there's no denying those people with lower prices can find other places to sell. 

Fiverr could remove some or all those questionable gig categories, but they are intrinsic to their identity. Plus, some of them are great revenue generators. And this is a service platform, you have professional services, but there are also services "for fun". Could they go ahead and split the platform into "fun" and "professional", each with its own part of the website? Maybe. 

I don't think their changes to Pro were major, if anything they are doubling down on AI and I am certain there's a major decline in revenue due to AI fulfilling a lot of services. I for one have way less revenue than last year, and I see a major decline in sales for most sellers at least within my category. But it is what it is, we need to adapt, in this case Fiverr can do very little. I skip the AI webinars in general, there was one for writers but all I learned from there was how can I use AI as a business owner to write my own content, not as a writer. So yeah, those webinars are a clear skip at least for me. 

 

Sierra Mist is a flavor of soda that was available across the U.S. as of 2003 and was so popular, they launched a cranberry, and twist, flavor later on. As of this year, 2023, they rebranded to Starry. It's never too late to change a bad brand name.

[moikchap]

3 minutes ago, visualstudios said:

it's much more expensive to acquire a new client than to keep an existing one, that's business 101.

While that is true, I'm not sure how that applies to re-branding. Acquisition and Retention are both on-going essentials regardless. If you stop acquisition, the company dies on the vine. If you need to do acquisition, it can be shaped however you desire.

4 minutes ago, visualstudios said:

Specially given that we just went through a pandemic, which caused a massive spike in people looking for remote services. It's not that easy to replicate that, and it's certainly very expensive.

I definitely think we're discussing different things. I mean how to make Fiverr not seem like a dollar store rather than how to go back to its All Time High.

8 minutes ago, visualstudios said:

If it could change almost annually, anyone could create a new platform and take off. 

It happens, but at the level of the vertical almost rather than "anything and everything" like Fiverr does. I tested one related to matching companies and PR specialists back in the day. We had LinkedIn try to make one recently. We might simply be in the 10,000 who don't know about those new competitors.

[catwriter]

Elon Musk is trying to rebrand Twitter as X, I'm not sure it's working...

[moikchap]

He's running it into the ground so hard and fast. I wonder if Threads was in the works before Musk took over Twitter or if it started once Meta hired ex-Twitter staff.

[donnovan86]

7 hours ago, nickj2013 said:

It's never too late to change a bad brand name.

I prefer the previous name from your example, but that shows how subjective names are. I am sure Fiverr will be fine if they change their name. But there will be people that dislike the name, some will not use the platform due to the name change, etc. That's how people are, they react differently. I don't care if they change their name, I care more about changes that affect sellers, really.

[donnovan86]

3 hours ago, catwriter said:

Elon Musk is trying to rebrand Twitter as X, I'm not sure it's working...

This one is more of a niche example, Musk has a fascination with X, it's not the first time he dabbled into x.com. Good for him, he has the money to do that.

[newsmike]

13 hours ago, visualstudios said:

Specially given that we just went through a pandemic, which caused a massive spike in people looking for remote services. It's not that easy to replicate that,

The US presidential election is only 15 months away. Pandemic 2.0 is standing by and ready to go. 

[noah_designer]

On 8/11/2023 at 7:33 PM, vickieito said:

Over the past year, we've seen a lot of major updates to the platform. Buyer Requests have been replaced with Briefs. The release of new AI tools transformed the way Fiverr, and many of its freelancers, are doing business. And just in 2023, Fiverr has been announcing quite a few new changes to its platform to elevate the customer experience, drive innovation, and support its freelancers. It'll be interesting to see how the latest updates will affect all of us, especially the updates for Top-Rated Sellers and Pros as well as the new suite of business products (Fiverr Neo, Fiverr Enterprise, and Fiverr Certified).

What It Takes To Win 🏆

Fiverr understands that to stay competitive, it can’t afford to stay where it is. Constant innovation and improvement are necessary to keep the business growing and moving forward. And as the business climate changes, Fiverr has to change and adapt as well. The same thing applies to all of the sellers on Fiverr's platform.

Too many sellers think that they can get their business to a certain point and just coast … but the truth is, there’s no coasting in business. If you aren’t moving forward or adapting to the changing business environment, you can easily slip behind. Doing what worked yesterday may not work for today. And if you aren’t preparing for tomorrow, you might be surprised when your business takes a nosedive. Often it’s the business that can pivot the quickest that performs the best in these situations.

I think about this a lot because my business on Fiverr is fairly new and I know that many freelancers don't make it past the first two years of business. I'd really like to pass the two-year mark and last a lot longer than that!  ...Kudos and hats off to all the sellers who have been at this for 5 years or more!🥳🙌

❔So the question is, with all of these changes on Fiverr's platform over the last year, are you also changing? Or are you just watching on the sidelines as your business is getting left behind?

Buyer Requests: Although I never really used it, I know that the loss of Buyer Requests was a huge blow to many sellers. Some sellers relied heavily on Buyer Requests to keep their businesses running. Those who were able to quickly adjust to this loss are doing better than the ones who didn’t make any changes to their businesses.

AI: The rise of sellers using AI tools changed the way I do business. I had a strict no-Zoom policy until this year but now I have Zoom calls every week. It started when buyers wanted to verify my language abilities and then kind of grew from there. This change in my business forced me to step out of my comfort zone and adapt (or get left behind). This meant I had to deal with a cancelation and a blow to my Buyer Satisfaction Rate as I navigated this new way of doing business for me.

Fiverr Updates: Whenever Fiverr rolls out new updates and features, I always ask myself, “Am I the type of seller that Fiverr wants? Do I align with the direction that it's heading?” In many cases, my answer is “No” or “Not quite,” so I know I need to make adjustments to my business.  This is really hard for me because sometimes I not only have to change how I do things, but I might also have to redefine who I am or take risks to try something new. Or shut down gigs that I have an emotional attachment to.

So what are your thoughts about the recent changes on Fiverr's platform?

📈 Have you felt the need to change, as I have?

🏃Are you pursuing things that you wouldn't have, but now are, because of the new announcements that were made?

💗 And what new hopes or apprehensions do you have for your business?

 That's a very interesting analysis, of course we've to adapt the changes/updates, otherwise there's noway that we can survice on Fiverr.

[nickj2013]

12 hours ago, catwriter said:

Elon Musk is trying to rebrand Twitter as X, I'm not sure it's working...

His motives for buying the platform were sketchy from the start. And his decisions thus far in changing how the platform operates were even more short-sighted. Any rebrand of Twitter isn't going to solve anything because it's still going to reflect the alterations that he's made. 

[nickj2013]

I got an offer today from a client by the way... or so I thought. It was just another one of the 'CPA people.' 😐

[newsmike]

Told ya. Elections coming up.

https://www.gbnews.com/health/covid-variant-lockdown-face-masks-possible-return

 

Edited August 17, 2023 by newsmike