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Commercial/Broadcast Rights What is the point?


roberthazelton
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I had a project requiring some voice acting so I take to Fiverr, looking through talent. Plenty of $5 jobs. But when you look at the commercial/broadcast rights, they are incredible. $90. $150. For 500 words. And while I get that there's a reason to talk about these things, tacking them on like that is akin to eBay sellers posting something for $10 then charging $100 shipping. 

What else am I going to use a voice over for? 

And I do have a solution. I think that if you're going to charge for Commercial or Broadcast rights, those should not be option. They should be required. So you no longer have a $5 job. You start at $155 dollars for whatever your word count is. 

Because honestly, people are here to pay for a service for business related functions. And if you genuinely do NOT need it (like you're doing a training course for your internal support team) then you can negotiate a custom offer. 

I honestly walked away from some brand new, first time sellers because they were tacking on incredible rates for those things. 

I'd love to hear some other opinions. 

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13 minutes ago, roberthazelton said:

I'd love to hear some other opinions. 

Stay away from new sellers who are running a scam like $150 rights on a $5 gig.  Just filter TRS or PRO and there is no game playing. Explain your usage to the seller and they will either include or exclude com/broadcast rights as needed. 

Edited by newsmike
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3 minutes ago, newsmike said:

Stay away from new sellers who are running a scam like $150 rights on a $5 gig.  Just filter TRS or PRO and there is no game playing. Explain your usage to the seller and they will either include or exclude com/broadcast rights as needed. 

That's a darn good point. I hadn't thought about new sellers playing games like that. Nor that they might not be 'new' but have a different account or something.

Very interesting. I like your suggestion.

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21 minutes ago, roberthazelton said:

I hadn't thought about new sellers playing games like that

Yeah, that is such a huge disparity, it almost seems like they want you to take the VO, then hold you up, or threaten you into the big payment. I've never seen anyone charging $5 for VO and $150 for rights, can you PM me the link to their gig? I'm curious to see their talent level. 

Edited by newsmike
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53 minutes ago, newsmike said:

Yeah, that is such a huge disparity, it almost seems like they want you to take the VO, then hold you up, or threaten you into the big payment. I've never seen anyone charging $5 for VO and $150 for rights, can you PM me the link to their gig? I'm curious to see their talent level. 

I sent you some interesting examples.

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19 hours ago, newsmike said:

Yeah, that is such a huge disparity, it almost seems like they want you to take the VO, then hold you up, or threaten you into the big payment. I've never seen anyone charging $5 for VO and $150 for rights, can you PM me the link to their gig? I'm curious to see their talent level. 

I wouldn't be surprised if they are new to Fiverr, and believe that five dollar gigs will sell easier. 150 for rights isn't outrageous in the VO world, it's actually very cheap in some cases. 

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Just now, donnovan86 said:

You might be using it for a personal project.

Indeed. 

Voice-over pricing is based on reach/how it's used. So if you need a voice for your national tv commercial, it's going to cost more. If you need it for a business video, it will be an extra charge. 

Usage fees are there to compensate us (the talent) for the value we add to your production. If you're going to be making millions by using my voice, I expect to be compensated. I don't expect that if you're using it for a funeral video or some other personal use. 

Having them as extras is natural, because not every order is the same. The price for this extra is stated clearly when you make an order. I don't really see the problem with that. 

It doesn't make sense to put broadcast rights bundled in the base price, or even commercial rights, because which set of rights you need will depend on each project. 

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  • 4 weeks later...

I appreciate all your comments. I just ordered by 2nd VO and I am getting up to speed on Rights. I am working on a personal film, about my family and for my family (kids, grandkids...). Do I need to buy extra rights, if in the future I might want to put the film in a film festival? If I should want to put the film in a future film festival, and not accept any revenue, does that mean I should still get extra rights or not? Can you go back and add Rights later, for example if you change your mind about a film only being for family? If there is a better place to ask these questions, I appreciate any help pointing me in the right direction. 

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