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Which keywords should I take from seller plus keyword research tab?


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Hello Experts,

I took the seller plus membership many days before. I am trying to learn how to pick the best keywords from the Keyword research tab. I have a few questions which will be helpful for the others as well. 

  1. Should I take the highly competitive keywords or the low competitive ones? 
  2. What other things should I need to pay attention from the keyword research tab?
  3. Finally, how can I apply them to my existing gigs?

The answer will be helpful. Thanks in advance.

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