Logo Maker Team Member Posted August 4 Share Posted August 4 (edited) Hey Designers! When we get caught up in the daily grind and making sales, it’s easy to lose sight of important basics. But just as a top chef knows that even the simplest dish requires seasoning, every designer, regardless of experience, knows the importance of the building blocks of design. Here’s a refresher from the Logo Maker Team! Think of these as essential ingredients for design success. Proportion Maintain visual harmony in your logo by keeping text and image sizes similar, so one element does not dominate the others. Examples: Layout Hierarchy First brand name, second tagline! A brand name is its unique identity and should always come before a slogan. This establishes a clear reading path, ensuring viewers first know what a company is, before further highlighting what it does. Examples: Scalability Design elements must remain legible and recognizable across various sizes and platforms. Opt for clear fonts and sufficient contrast. This goes for both logo and text. Examples: Color & Contrast Improve logo visibility and recognition by using colors that create strong contrast with your background. Examples: Versatility Last but not least, create multiple design variations so you can adapt your logos to different applications and audiences. Flexibility is essential for effective branding! Read more about the importance of versatility in our previous forum posts, like this one. By following these simple rules, you can create designs that look great and get noticed. So no matter how much you experiment with new techniques, be sure to come back to these key ingredients! What other design basics are essential to success? Can you think of other fundamentals that get forgotten too easily? Let us know your thoughts in the comments. Edited August 4 by Logo Maker Team Member 8 1 1 Link to comment Share on other sites More sharing options...
marioland Posted August 9 Share Posted August 9 Although not very popular, in the past I did have clients that wanted the slogan in a cursive or handwritten font, so sometimes that option might work. Thank you for the insightful details! 3 1 Link to comment Share on other sites More sharing options...
zmm_designs Posted August 9 Share Posted August 9 Hi...Zmm_designs available here for you. 3 Link to comment Share on other sites More sharing options...
datint Posted August 9 Share Posted August 9 Great reminders, thanks. 2 Link to comment Share on other sites More sharing options...
john848 Posted August 9 Share Posted August 9 thank you/. 2 Link to comment Share on other sites More sharing options...
arslan_nasim Posted August 10 Share Posted August 10 Thanks for the info. 1 Link to comment Share on other sites More sharing options...
juancharles Posted August 10 Share Posted August 10 Thanks my friend! 1 Link to comment Share on other sites More sharing options...
Logo Maker Team Member Posted August 11 Author Share Posted August 11 On 8/9/2024 at 4:20 PM, marioland said: Although not very popular, in the past I did have clients that wanted the slogan in a cursive or handwritten font, so sometimes that option might work. Thank you for the insightful details! Interesting, thank you for sharing! Do you remember what font you used for cursive or handwritten font to make it work? Link to comment Share on other sites More sharing options...
abdelghniennya Posted August 11 Share Posted August 11 Great reminders, thanks 1 Link to comment Share on other sites More sharing options...
ratanml Posted August 11 Share Posted August 11 Great 👍 1 Link to comment Share on other sites More sharing options...
logotech5verr Posted August 11 Share Posted August 11 Thank you! Here, I would like to share a point, using a signature font in a slogan is fine. I think it works sometimes. Sellers can create different options with normal fonts and signature ones. It is my thought. 1 Link to comment Share on other sites More sharing options...
designmarjolein Posted August 13 Share Posted August 13 Things that as a designer you automatically do since living and breathing it but it's nice to see written out indeed! And then sometimes when someone buys your logo, and then edits it themselves in the way that doesn't do the proportions, layout or readability any justice.. Ouch. It hurts. A little bit. 1 Link to comment Share on other sites More sharing options...
Logo Maker Team Member Posted August 14 Author Share Posted August 14 15 hours ago, designmarjolein said: Things that as a designer you automatically do since living and breathing it but it's nice to see written out indeed! And then sometimes when someone buys your logo, and then edits it themselves in the way that doesn't do the proportions, layout or readability any justice.. Ouch. It hurts. A little bit. hahaaaa I totally understand what you'r saying. The most important thing is that we do what we can to offer buyers with the best variations, it is up to them what they do with it later 🙂 1 1 Link to comment Share on other sites More sharing options...
marioland Posted August 24 Share Posted August 24 On 8/11/2024 at 5:26 PM, Logo Maker Team Member said: Interesting, thank you for sharing! Do you remember what font you used for cursive or handwritten font to make it work? Great Vibes works for the slogan and I have used it in logo maker for some designs. Photograph Signature was a font the client picked for Slae logo design that I have made for them. Link to comment Share on other sites More sharing options...
ajm_softwares Posted August 24 Share Posted August 24 Thanks for the info. Link to comment Share on other sites More sharing options...
shakhawat_mba Posted August 24 Share Posted August 24 thank you for your information. Link to comment Share on other sites More sharing options...
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