Logo Maker Team Posted May 7 Share Posted May 7 What does it take to be a top Logo Maker seller? Killer presentation! Buyers come to us to purchase ready-to-use designs. To appeal to as many industries as possible, creators must provide logos as diverse in design as clients’ brands are in their values, industries, and perspectives. A good rule of thumb is to provide at least three variations for every logo you design! Another essential reason to provide as much variety as possible is that buyers are often shopping on mobile, with no access to our Logo Maker. This means they are unable to make changes themselves, and what they see is what they get. Product differentiation, in this case, giving them a variety of logos to choose from, allows buyers to find the right selection for their brand more easily, improving your chances of making a sale. Take a look at our examples below, showing just how many variations you can achieve with a single design using the Logo Maker. We want to thank @mijalzagier for providing these examples for us to experiment with. Let’s begin with variations to the “BBQ and Beer” design (left) 🍺♨ You are able to bring out five different business personalities from one single SVG file by adjusting elements like typography, layout, transparency, and color palettes. See details below! Variation 1: One Color Brand Typeface: Condensed Sans-Serif, All caps Tagline Typeface: Regular weight, optimized for on-screen text usage at medium-sizes, lowercase Variation 2: Monochromatic - Two Shades Of Blue Brand Typeface: A utilitarian, all-caps display font Tagline Typeface: SemiBold weight, optimized for on-screen text usage at medium sizes, lowercase Variation 3: Black and White Brand Typeface: A Unicode typeface, Title case Tagline Typeface: San-serif with short and extended letterforms, useful when vertical space is limited Variation 4: Analogous Colors - Three hues positioned next to each other on the color wheel Brand Typeface: A serif display type with feminine energy. Yeseva's name is from the phrase "Yes, Eva." As a sign of complete agreement between a man and a woman. Tagline Typeface: Regular weight, optimized for on-screen text usage at medium-sizes, lowercase Variation 5: Complementary Colors Brand Typeface: A fun brush script handwriting font inspired by 1950s surf culture Tagline Typeface: Regular weight, optimized for on-screen text usage at medium-sizes, lowercase Now, on to variations to the “Cup” design ☕ By adjusting palette sizes, fonts, background elements, and transparency, you are able to provide 5 distinct business personalities from a single design. Variation 1: One Color Brand Typeface: A display typeface with a slightly condensed structure and some eye-catching details, adding a personal and soft look to any logo Tagline Typeface: Regular weight, optimized for on-screen text usage at medium-sizes, lowercase Variation 2: Monochromatic - Two Shades Of Red Brand Typeface: OpenType format that gives users the ability to have multiple versions of each letter Tagline Typeface: SemiBold weight, optimized for on-screen text usage at medium sizes, lowercase Variation 3: Complementary Colors Brand Typeface: A handwritten, medium-weight font with rounded corners and a bit of variance in stroke thickness Tagline Typeface: San-serif with short and extended letterforms, useful when vertical space is limited Variation 4: Black and White Brand Typeface: Brand Typeface: Condensed Sans-Serif, All caps Tagline Typeface: Bold weight, optimized for on-screen text usage at medium sizes, lowercase Variation 5: Analogous Colors - Three hues positioned next to each other on the color wheel Brand Typeface: A Unicode typeface, All-caps Tagline Typeface: San-serif with short and extended letterforms, useful when vertical space is limited We hope you found these variations inspiring because now it’s your turn! How do YOU create differentiation in your designs? What industries do your designs attract most? Let us know in the comments below. A great part of Logo Maker is that once buyers choose their favorite design, they can decide to purchase it as it is or make small modifications with the buyer's editor. It’s up to you to show them what’s possible! For more inspiration, check out our unique variations article here. 8 1 Link to comment Share on other sites More sharing options...
princeishere Posted May 10 Share Posted May 10 Great Info. Thanks @Logo Maker Team 5 Link to comment Share on other sites More sharing options...
suroviakterhr00 Posted May 12 Share Posted May 12 Thanks 4 Link to comment Share on other sites More sharing options...
alexfun Posted May 12 Share Posted May 12 Those are great ideas for the variations. I will surely implement that. 4 Link to comment Share on other sites More sharing options...
aizeekhan98 Posted May 12 Share Posted May 12 Thank you for sharing such a great information! 4 Link to comment Share on other sites More sharing options...
logoking27 Posted May 12 Share Posted May 12 Very helpful. Thanks for sharing. 4 Link to comment Share on other sites More sharing options...
rana_wpexpert Posted May 12 Share Posted May 12 Thanks for sharing. 4 Link to comment Share on other sites More sharing options...
designbyzoi Posted May 12 Share Posted May 12 This is so helpful ! Thank you for sharing ☺️ 4 Link to comment Share on other sites More sharing options...
mhz_designir Posted May 12 Share Posted May 12 Very informative. 4 Link to comment Share on other sites More sharing options...
marvi12 Posted May 12 Share Posted May 12 Thank you very much! 4 Link to comment Share on other sites More sharing options...
bedar_bakht Posted May 12 Share Posted May 12 Thanks a lot 4 Link to comment Share on other sites More sharing options...
grafix_204 Posted May 12 Share Posted May 12 Informative and impressive.👍🏻 4 Link to comment Share on other sites More sharing options...
kevinraymund Posted May 13 Share Posted May 13 This is a great way of presenting prospective logo designs to customers. Thanks for sharing. 4 Link to comment Share on other sites More sharing options...
zmm_designs Posted May 13 Share Posted May 13 his is so helpful ! Thank you for sharing. 4 Link to comment Share on other sites More sharing options...
klassiclogos Posted May 13 Share Posted May 13 Thanks for the info as always! 4 Link to comment Share on other sites More sharing options...
arslan_nasim Posted May 15 Share Posted May 15 Thanks. 2 Link to comment Share on other sites More sharing options...
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