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Hey there, designers! The Logo Maker Team is back again to explore the search terms buyers are using and the brilliant logos they end up with. 

We’re sharing our insights to give designers a deeper understanding of the buyer journey. Use this list to:

  • Update your search terms
  • Get inspired + refine your designs
  • Create more sales opportunities!

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This time around we’re exploring:

 

  • Healthcare

  • Medical Equipment

  • Technology

  • Women’s Health - including Doula services and prenatal care

  • Nutrition

  • Floriculture - The cultivation of flowers!

  • Construction

 

 

Let’s Dive In!

Note: Brand names mentioned below have been modified to ensure the confidentiality of our purchasers.

 

Buyer # 1

What They Briefed:

Name: Valley Children

Slogan: Relief for the vulnerable

Industry: Health Care Services

Tag: child

 

What They Ultimately Selected:

b_qGhhrH7u7VeFq5cEJEmAG3jI5k7Znpy3rs7gZt_qv_SkLaOY2JhXMuiJJpBxJuY9WTcoU5mFRjvxkkXy1DfSo8yAvS8ElLnl8qnHyS_-B3k_qme7zzVQgF5sL7oQw845z-Bnh7F9CEU6aOsRUO6mc

Designed by @name_art 

 

Buyer #2

What They Briefed:

Name: Sterilizexpert

Slogan: For a safe future

Industry: Medical equipment, Security services, Technology

Tag: sterilizer

 

What They Ultimately Selected:

tixyRA4ZQraXETxVxjbr_Zj4tTGHvHPCDx-DBSgm-FbwRlwmsgJgRfxxxgZpxtVafBEV5p4ce4VGh1XE0JJd-ZFCsWTxVLDUsHxtcUHJIJmyyNdwc3q5-wZFS5BR50oU1QFvzRI5TZGv2ONXkBhlXVc

Designed by @yehorkolchyba

 

Buyer #3

What They Briefed:

Name: Ali’s Petals

Slogan: N/A

Industry: Floriculture

Tag: flowers

 

What They Ultimately Selected:

A0vdUy5el_N1fNDzSvhKZSSjxo0rk6l6xs3AnUm_BzN0BYkHakhyJG6lsReEH0XO0dFfU83AwuLZyqDJGv3Yj_7R8tfTLUmfaWeybnblerTEsjadsBrtTyPJ8r_GNevEYmTSCSyZrXh8HYrZj_tmf2A

Designed by @tomtypography

 

Buyer #4

What They Briefed:

Name: Nutrition From The Ground

Slogan: From The Root

Industry: Personal Consulting, Nutrition Services, Health or Wellness

Tags: root vegetables, earth ground, earth roots nature, carrot, beet, underground, farm, root vegetable, chicken, roots, root ground, sun roots

 

What They Ultimately Selected:

8xX6Qu93qJt8K_L7JZnbT2myqv5cqDcjbIj5jhc_Bk0oNTPDi1ZM41TvRmCeO6t-JIMaztRZDHGPWjjPIRvLipFHX1KyszkQr2pfDjM29VzJLRfA_9pL7Z6kRWFABFGokaY2ZCWuliQI2JHuZgdDc6c

Designed by @aestheticx

 

Note: The buyer chose his own font and background color 


 

Buyer #5

What They Briefed:

Name: Nutrition Habits

Slogan: N/A

Industry: Nutrition Services

Tags: woman, leaves, prenatal, fertility, beets, fern fork, sprouting, pregnancy

 

What They Ultimately Selected:

iuWAfClAcfnoBGSv5JgtGF5gK5mhN67-xLsA2L_RDVPX-gauGgoOAokeTJZU_9AxX5Yp40adO6nnTV1Ybfy161_0KjzOjh3uIxOABIvcKgvQzxoG_7fkPwE4v4xLN5NNoXg9OPC-HCZbs9_B0XbMsv0

Designed by @lara1984

 

Buyer #6

What They Briefed:

Name: Conceiving Together

Slogan: Conception, Pregnancy And Diabetes Care

Industry: Doula Services, Allied Health Care Professions, Medical And Health Education

Tags: line art, pregnant woman outline

 

What They Ultimately Selected:

7Z9DjZ7iQnjZV3t9d_QEQUn_cxa5OBIKBxCzZJYFJr0yYnz6BmgtPlv5YToLHwzjbnGUPttsB5TxwDAF1Baok4vHY2jklszIBnnf5zoZQIeJnzXHwZqTEl8NRCYdvZaAKP6Z8UraoN2rhlKlZrNpNAI

Designed by @amitcohen99

 

Note: The buyer choose a darker color palette

 

Buyer #7

What They Briefed:

Name: Bringing Hell

Slogan: Let’s Do It

Industry: Industrial Construction

Tag: plasma, lightning, fire

 

What They Ultimately Selected: 

WP4VSd8SyezkB7Jso-9YuDmoqH1MXM6UpqVEAf5uwqQddGRHngj8U53-K8Q7-QwoErOhRxsOJMSxlYDydmzOcXYpcYAoCsWGBYGbzMQuBFWub39ijb6d4kFmzQnQC0nNcpXiaCGiEOLKubjtZkLqmDg

Designed by @vanadium1st

 

Buyer #8

What They Briefed:

Name: Ben Brown

Slogan: Transformation Support

Industry: Spiritual and Healing

Tags: truth, love, honest, trust

 

What They Ultimately Selected:

U2lMZ56dmj76Ho__c5AbrdyiNNKbeF2rhL5JFejhjUHBW21Y1zv5aYl4fIbBoRPx45I3PkDeCUm34NU0-f2j0XVyPHxDiPE6aXu4uKnCufGfsCRnLRceO9ytPmR1mSkpyEOyXPiciTi1Ww1FrFQIf2k

Designed by @harshas

 

Note: The buyer made the logo entirely black

 

Buyer #9

What They Briefed:

Name: Natural Birth

Slogan: Hypnobirthing

Industry: Doula Services

Tags: birth, calm, butterfly, pregnancy

 

What They Ultimately Selected:

fz3Zqv0ebU2h6RWuADLI2dnYb8JY_nRKji-qOCvmw1zoayc94Oo4RJNeatih-q5288fEtnuOy2dEuHBKwfNSKXtw7Gn5poPoQHo4ptZ4rCnbIjBR6_ebA6vzGTC_uQkji-0R3U8egw4-lp27WvOo_fw

Designed by @zlilflaischer

 

Note: The buyer made a color template of his own


 

Buyer #10

What They Briefed:

Name: Natural Birth

Slogan: Hypnobirthing

Industry: Organic Food, Horticulture, Crops, Farming

Tag: produce

 

What They Ultimately Selected:

F3R_XmSoTzTObJkFZAlU-Xzj85FMvokFNL4CyqpRtoF38VCIP5GayZU0K3uBwKGmT0Ul0Kaqr7aH4yDlfESTa9b05Ts7Hyhc9KUvc-mKAsHxnoStDXLWPJ_DWMpgb9Pim9O-G6V9jglPlkArso0rEWs

Designed by @ambodo

 

Note: The buyer chose to combine two variations, the full drawing without coloring, and the curved brand name

 

Why Does It Matter?

By understanding buyer behavior, including searches vs. results, you can:

  • Tailor your offerings to match their needs
  • Use effective keywords to attract more relevant clients
  • Gain inspiration for your design creations

What's your take on these buyer journeys?

 When you look at the logos in this forum, do they perfectly fit the buyer’s search terms, or do the results surprise you? Any insights or industries you'd like us to explore further? Share your thoughts in the comments below!

  • Like 16
Posted

That's all was a nice logo, congratulations for all the great seller that has been featured.
A little suggestion for @Logo Maker Team, maybe if any sales that is generated through logo seller can be counted like a regular sales.
Like the ability for seller to do instant payment after buyer purchase logo or given a same weight / rating system, that will be great.

Thank you very much.

  • Like 11
  • Thanks 1

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