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Category Update: Web Analytics


mjensen415

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Web Analytics - New Service Types & Descriptions

Setup - Focused on helping Buyers to get their analytics setup and integrated across platforms

  • Analytics/Tracking Setup (Y/N) - Setup analytics/tracking dashboard for the Buyer to ensure they are accurately capturing data about their visitors
  • Tag Manager Setup (Y/N) - Setup tag manager for the Buyer to ensure that traffic to their site is counted correctly
  • Setup Tracking Goals (#) - Setup analytics and conversion goals to easily measure success against benchmarks
  • Social Platform Tracking (Y/N) - Set up analytics to ensure that social media traffic is properly captured
  • E-Commerce Purchase Tracking (Y/N) - Seller will setup website analytics to ensure purchase behaviour is properly captured

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Tracking & Reporting - Recurring monthly reports tracking your business growth, success, and personalized reports built to track business decisions.

  • Competitors Researched - The number of competitors that you will research for the Buyer. Range of: 1-10
  • Conversion Optimization Suggestions - A list of recommendations about how the Buyer can improve their conversion rates. Range of: 1-20
  • E-Commerce Purchase Tracking - Setup the Buyer’s’ website analytics to ensure that purchase behaviour is properly captured
  • Keywords Researched - The number of keywords and/or hashtags that you will research on the Buyer’s behalf so that they can optimize their content for maximum exposure to a relevant niche. Range of: 1-10
  • Traffic Reports - Provide a report detailing the sources of traffic

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Optimization - Establishes the scope of work, reviews any blockage in tracking, and ensures you have clean data before starting implementation.

  • Action Plan - A list of action steps that give the buyer a long-term strategy after completion of the gig."
  • Conversion Optimization - A list of recommendations about how the Buyer can improve their conversion rates. Range of: 1-20
  • Off-Site SEO Report - An assessment of how well the Buyer’s page performs according to Off-Site SEO best practices
  • On-Site SEO Report - An assessment of how well the Buyer’s page performs according to On-Site SEO best practices
  • Site Tracking Evaluation - An assessment of the structure of the Buyer’s website to make sure that best practices are in place.

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Bug Fixes - Focused on helping Buyers to resolve issues with their current backend and set up the necessary infrastructure to capture traffic information relating to their marketing efforts across the web.

  • Site Tracking Evaluation (Y/N) - A review of the Buyer’s site to understand where the relevant issues are
  • Tracking Goal Restructure (Y/N) - Reworking tracking goals so that they are in line with revisions to backend tracking/analytic structure
  • Analytics/Tracking Restructure (Y/N) - Reconfiguring backend tracking and analytics dashboard to resolve any issues that were previously uncovered.
  • Bug Fixes- The number of coding bugs that you will resolve for the Buyer. Range of: 1-10

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