From Briefs To Logos #8: 10 Real-World Buyer Journeys

[Logo Maker Team]

Hey designers! We're back again to dig into the connection between what buyers are searching for and the brilliant logos they end up with. We're all about getting inside their heads and decoding their search terms and briefs to get what makes them tick.

Use this list to:

• Understand buyer behavior

• Update your search terms 

• Refine your design offerings

• Create more sales opportunities!

Note: Brand names have been modified for confidentiality.

 

Let’s Dive In!

Buyer #1
What They Briefed: 

• Name: Creative Agency
• Industry: Public Relations
• Tags: N/A

What They Selected: 

Designed by jeupereira
 

Buyer #2

What They Briefed:

• Name: My Twisted Charm
• Industry: Home and Kitchen Store
• Tags: elegant, heart, class, feminine

What They Selected: 

Designed by umuarus

 

Buyer #3
What They Briefed:

• Name: Rebel heart (Fashion and Apparel)
• Industry: Fashion and Apparel
• Tags: street, grunge, heart, black, dog, tough, edgy, rugged, rebellion

What They Selected:

Designed by shamlirotem

 

Buyer #4

What They Briefed:

• Name: Main Lane Soap (All Natural Skincare)
• Industry: All Natural Skincare
• Tags: plants, tree

What They Selected:

Designed by: alonda

Buyer #5

What They Briefed:

• Name: Association Management (Property Management Agency)
• Industry: Property Management Agency
• Tags: N/A

What They Selected:

Designed by: yadisab

 

Buyer #6
What They Briefed:

• Name: Moral Beauty (Beauty and Cosmetics)
• Slogan: The perfect complex
• Industry: Beauty and Cosmetics, Organic Beauty & Cosmetics products
• Tags: leaf

What They Selected:

Designed by zlilflaischer

 

Buyer #7
What They Briefed:

• Name: Climate Capital (Venture Capital)
• Industry: Venture Capital
• Tags: earth, roots, plants, climate, seed

What They Selected:

Designed by manuelrosa90

 

Buyer #8
What They Briefed:

• Name: Lawn and Landscape (Maintenance and Installation)
• Slogan: Quality First
• Industry: Maintenance and Installation, Gardening Services
• Tags: grass, tree, water

What They Selected:

Designed by logo_business
 

Buyer #9
What They Briefed:

• Name: Real One (Real Estate)
• Industry: Real Estate
• Tags: green house, eco housing, investment, sustainability, real estate, property

What They Selected:

Designed by jameshopkinson

 

Buyer #10
What They Briefed:

• Name: Real One (Mental Health Care)
• Industry: Mental Health Care, Physical Therapy
• Tags: human body, emotions, balance, spirituality, body, trauma, tensions, energy

What They Selected:

Designed by thermometerarts

 

Check out Buyer #9 and #10! Same brand name, totally different logos (minimalist house vs. body & flowy illustration). Shows the power of tags and industry knowledge!

 

What's your take? Any industries you're curious about? Be sure to check out our previous forums about Briefs Vs. Results: Buyers’ Briefs 🆚 Final Logos #7, Briefs Vs. Logos #2, and more!
Share your thoughts in the comments and head to your dashboard to optimize your offerings!

[grafix_204]

Great and useful.

[juancharles]

woo thanks my friend!!!

[rizwansb]

Great tips of what buyers searches for and what they pick. thanks for hints.
 

[asdesign240]

When can I reach Stage 2? By the way, I am currently at Stage 1. I want to publish 30+ logos. My current earnings share is 30%."

[arslan_nasim]

Thanks for the info.

[john848]

thanks a lot. this is very helpful.