I completely agree that a change needs to be made. I’ve had a lot of negotiations with buyers over rights, to the point where it was no longer worth my time to fight for them to pay for the appropriate rights so I ended up essentially decreasing my rates by including commercial rights in my pricing (costing Fiverr and myself revenue off each of my orders).
The term “commercial” is causing a lot of confusion for buyers and I think your suggestion, David, would be much clearer and more straight forward.
As Trevor mentioned, in most other cases we don’t quote pricing a la carte, and licensing is not considered an “add on”, it is based on usage and is a very real part of what a buyer pays a voice talent for.
I would strongly recommend that Fiverr take action on pricing in the voiceover category to make it easier for buyers to have a great experience with the platform, pay a fair rate for the value they receive and be delighted with the overall experience instead of feeling they are getting ripped off by bait and switch pricing.
I imagine this pricing scheme works well in other categories, but it doesn’t work for voiceover and is problematic for relationships between buyers, sellers and Fiverr.
I also like Trevor’s idea of having prompts in the order process BEFORE payment or when pricing out a gig quote that allows the buyer to purchase appropriate rights up front with a clear explanation of what they are buying and why. So instead of just basing their original quote off word count, allowing them to also choose their purpose and factoring in rights to the original quote they get.
I strongly believe that implementing these changes would enhance the buyer experience, create more revenue for Fiverr and allow more sellers to receive fair compensation for their work without having to navigate difficult conversations that are being unnecessarily created due to terminology and order flow.
Regards,
Mike Cole (mikecolevocals on Fiverr)