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What Buyers Search 🆚 What They Buy 2#


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We set out on a mission to discover the correlation between buyers’ initial searches and the logos they ultimately select. Our goal was to get a deeper understanding of their thought process, so our designers can optimize their listings and make more sales!

Use the information to get a deeper understanding of the buyer journey, and to develop strategies for future designs.

Disclosure, all brand names below are a variation of the real name in order to protect the privacy of the buyers.

Buyer #1 

Name: Mind Your Thoughts

Slogan: Redefining

Keywords: Tree, Brain, Branches

Industries: Health or wellness, Academic education, Mental Health Care Services

Here’s What They Ultimately Selected: 

2IKd8IyTkOFgtGAegk83rgVG__3X694Y7D7cng5bRnhcUdxlRYHBhA_kJp8ANwQFdOKo0yznmsrmHaRn2O4WdaSSJvFy_9I65sWsIxDYhx3jAN7zIjx4FQi6QI2AQQl2jznZrjbvzfn4NVqMfaya3fw

Buyer #2:

Here’s What The Buyer Searched:

Name: Bonno Treats

Slogan: (Empty)

Keywords: Dog

Industries: Pet Supplies

Here’s What They Ultimately Selected:

Ffq5yafCD6KVyAKZ5e6ifGvJByabDRAzSPKgKkVGfcbyEyLbRMvA9ntKArARlslnSoz8cVKuKREMysIcTtLTsbuunskEqQNBd5jE-HxqwhZI0bSmtdglDY10lK8gRa4sc3wg0hylypemdgoyRjFfoVA

Buyer #3:

Here’s What The Buyer Searched:

Name: Islands Group

Slogan: (Empty)

Keywords: Girder Beam

Industries: Industrial construction, Construction

Here’s What They Ultimately Selected:

7SjDOKlUgEV9LrJxNpMf0WL0lNmjlZQdO02Utcx_cBHQW1BkBdxFfOahdcR5UMGMiYqRIXHlw7OeYInAcD9NHFLP39KM52cA0P8y31wbQcKeUGA65hYEY4nBFLRfGArtbyzmKJ5jpUhIhAr0ofuJTGE

Buyer #4:

Here’s What The Buyer Searched:

Name: Geriatric Psychiatry Community

Slogan: (Empty)

Keywords: Brain, Compassion, Kindness

Industries: Mental Health Care

Here’s What They Ultimately Selected:

qCBsDV7yaq5CKnrRKaM-VOgFvvNPPnd07aBVcOCgKIr-wJSbx2lkfxD853gY5Lr07CD7n8_Zq2UP2uqcAxrGkjNuG-qP6_C9ieRsxYHAp8AD1AfEAQtiXIouq82tTSJhlFjwO2u32KNshYv3XR_LoPQ

Buyer #5:

Here’s What The Buyer Searched:

Name: Womeconomist

Slogan:  We Thrive

Keywords: Graph

Industries: Financial services or banking

Here’s What They Ultimately Selected:

igN5ALvq2CpJ6fSRCbjvp9dRmBGV9yrlXhc--_z6AVC_tKvuQCgE3oo7_y5Q5OXYdON_H-MbV2akZM0ELubke-uWOFYcP64EmY0CIWS_RvQPS_BGVqU-fKCR27ba2hp79hhUj_hRC7B-jL2ydcIXhVc

Buyer #6:

Here’s What The Buyer Searched:

Name: Lure Menz

Slogan:  Get Hooked

Keywords: Murray Cod Fish

Industries: Outdoor_recreation

Here’s What They Ultimately Selected:

2JSnKE0Oje48iKZYmdjDLLqvFfXqSe_ahn_ILZWi9hyewUyQs7W7wQX2Syd9oSbUlKV7K1xHv6JRL5drHFi5J2t9N_hgXF8vgDPLFrn0x0dq58cpEKfaMSIvMh0mvGzsH-F2F2AdDpgWFgzQ2TZu9kY

 

And there you have it! 

 

What do you think we can conclude from this look at the buyer’s journey on Fiverr? 

 

When you look at the logos in this forum, do they perfectly fit the buyer’s search terms, or do the end results surprise you? 

 

Would you like to learn more about the steps buyers take to find the right logo for their industry and brand? Share your thoughts in the comments section!

 

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Thank you for sharing your findings on the correlation between buyers' initial searches and the logos they ultimately select. It's fascinating to gain insights into the buyer journey and understand their decision-making process.

From this analysis, we can conclude that aligning the logo design with the buyer's search terms plays a crucial role in their selection. It emphasizes the importance of optimizing listings to meet their specific needs and preferences.

When reviewing the logos in this forum, it's intriguing to observe how some designs perfectly align with the buyer's search terms, while others may surprise us with their unique interpretations. This showcases the creativity and diverse perspectives of designers in meeting the buyer's expectations.

If you're interested in delving deeper into the steps buyers take to find the right logo for their industry and brand, I encourage you to join the conversation in the comments section. It's an opportunity to learn from each other and further enhance our understanding of the buyer's journey.

Thank you again for sharing this insightful research. I look forward to engaging in further discussions and discovering more about the evolving landscape of logo design.

Edited by waqar_animator
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  • Logo Maker Team changed the title to What Buyers Search 🆚 What They Buy 2#

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