How To Sell To Buyers Who Don’t Know What They Want

[Logo Maker Team Member]

Hello Sellers!
There are some industries in which we think we know what logos buyers are looking for. But in some cases – we simply have no clue!
Guess what–buyers don’t know either!
While buyers know a lot about the industry they are in, they don’t necessarily know what logos would work for their industry.
What happens is that they either put the most obvious keyword or they don’t put one at all. The result is that the logos that they get might be nice, and it might even be what they asked for–  but they won’t buy it.
When they see it they just know – it won’t fit. 

It is our job to then provide them with what they need even if they don’t know it yet – and maximize conversion! 

 

Today, we'll explore five industries—event planning, photography, kids' brands, computer software, and woodworking—to analyze common design elements and recommend effective strategies to maximize sales.

 

Based on our findings, here’s what we recommend:

Industry 1: Event Planning
In any industry, buyers are looking for logos that are easily recognizable, memorable, and complementary to their aesthetic. Event planning businesses often seek logos that are memorable, visually appealing, and versatile. They often prioritize universal appeal to attract a diverse clientele.

Key Design Tips:

• Minimalist Approach: Focus on the brand name, allowing for flexibility across various event themes

• Graphic Elements: Incorporate floral motifs, geometric shapes, or abstract patterns to reflect the desired brand personality

• Font Selection: Choose fonts that align with the brand's vibe. Script fonts for elegance, sans-serif for modernity, and serif for tradition

• Color Palette: Consider gold for luxury, pastels for warmth, and bold colors for excitement

 Existing Logo Examples:

 

Industry 2: Photography
Designing logos for photography brands requires a delicate balance of creativity, professionalism, and personalization. To help buyers refine their vision, consider designing with specific niches in mind—like Wedding photography, Nature photography, Events, Family portraits, etc.

Key Design Tips:

• Graphic Elements: Use nature elements (leaves, flowers, trees) for outdoor or nature photography, geometric shapes (like hearts or wedding rings) for specific genres, or abstract icons for artistic expression.

• Font Selection: Sans-serif fonts offer a modern, professional look, while script fonts convey a more emotional, artistic feel.

• Color Palette: Black and white provide a timeless base, while niche-specific colors can add personality (e.g., earth tones for nature, pastels for family portraits). Read our forum about color psychology for more on this topic: *  

Existing Logo Examples:

Industry 3: Kids’ Brands
Designing logos for kids' brands requires a unique approach that appeals to both children and parents and effectively represents the brand.

Key Design Tips:

• Graphic Elements:

  • Animal Icons: Symbolize creativity, growth, and innocence 

  • Nature or Adventure Themes: Convey growth and exploration

  • Simplified Figures: Instantly communicate the target audience

• Font Selection:

  • Soft, Bold, and Rounded: Create a friendly, approachable feel

  • In some cases, serif fonts can be used to add a touch of classic charm and sophistication (and often a higher price point)

• Vibrant Color Palette: Vibrant colors are essential for kids' brands, as they attract attention and reflect the playful nature of the products

Existing Logo Examples:

 

Industry 4: Computer Software 
The goal of this industry’s logos is to communicate innovation, technology, reliability, and connection.

Key Design Tips:

• Graphic Elements: Incorporate abstract shapes and symbols like clouds or data lines to convey innovation and digital solutions

• Font Selection: Opt for modern sans-serif fonts (like Helvetica, Roboto) for a clean, futuristic look, or monospaced fonts to mimic coding and technology

• Color Palette: Feature blues and greens for trust and reliability, with occasional use of bold colors like red or orange to symbolize innovation and energy.

Existing Logo Examples:

 

Industry 5: Woodworking
Woodworking logos often emphasize craftsmanship, natural materials, and a sense of warmth and tradition.

Key Design Tips:

• Graphic Elements: Go beyond a log icon! (Think outside the wooden box?) Consider using icons like trees, paper, or abstract elements to represent the craft.

• Font Selection: While fonts vary, traditional options often suit the industry

• Colors: Choose earthy colors, nature tones, or black and white to reflect the natural materials and craftsmanship.
  
  Existing Logo Examples:

What do you think of these industry examples? Did any of the logos surprise you? What industries would you like to explore next? Share your thoughts in the comments below!