Understanding Design Basics = Key to More Sales!

[Logo Maker Team Member]

Hey Designers!
When we get caught up in the daily grind and making sales, it’s easy to lose sight of important basics. But just as a top chef knows that even the simplest dish requires seasoning, every designer, regardless of experience, knows the importance of the building blocks of design.

Here’s a refresher from the Logo Maker Team! Think of these as essential ingredients for design success.

1. Proportion
   Maintain visual harmony in your logo by keeping text and image sizes similar, so one element does not dominate the others. 

Examples: 

2. Layout Hierarchy
   First brand name, second tagline!
   A brand name is its unique identity and should always come before a slogan. This establishes a clear reading path, ensuring viewers first know what a company is, before further highlighting what it does.
   
    

Examples:

3. Scalability
   Design elements must remain legible and recognizable across various sizes and platforms. Opt for clear fonts and sufficient contrast. This goes for both logo and text.
   
   Examples:
   

4. Color & Contrast
   Improve logo visibility and recognition by using colors that create strong contrast with your background.
   
   Examples:

  

5. Versatility
   Last but not least, create multiple design variations so you can adapt your logos to different applications and audiences. Flexibility is essential for effective branding! Read more about the importance of versatility in our previous forum posts, like this one.  

By following these simple rules, you can create designs that look great and get noticed. So no matter how much you experiment with new techniques, be sure to come back to these key ingredients!

What other design basics are essential to success? Can you think of other fundamentals that get forgotten too easily? Let us know your thoughts in the comments.

Edited August 4 by Logo Maker Team Member

[marioland]

Although not very popular, in the past I did have clients that wanted the slogan in a cursive or handwritten font, so sometimes that option might work.

Thank you for the insightful details!

[zmm_designs]

Hi...Zmm_designs available here for you. 

[datint]

Great reminders, thanks.

[john848]

thank you/.

[arslan_nasim]

Thanks for the info.

[juancharles]

Thanks my friend!

[Logo Maker Team Member]

On 8/9/2024 at 4:20 PM, marioland said:

Although not very popular, in the past I did have clients that wanted the slogan in a cursive or handwritten font, so sometimes that option might work.

Thank you for the insightful details!

Interesting, thank you for sharing! Do you remember what font you used for cursive or handwritten font to make it work? 

[abdelghniennya]

Great reminders, thanks

[ratanml]

Great 👍 

[logotech5verr]

Thank you! Here, I would like to share a point, using a signature font in a slogan is fine. I think it works sometimes. Sellers can create different options with normal fonts and signature ones.
It is my thought.

[designmarjolein]

Things that as a designer you automatically do since living and breathing it  but it's nice to see written out indeed!

And then sometimes when someone buys your logo, and then edits it themselves in the way that doesn't do the proportions, layout or readability any justice.. Ouch. It hurts. A little bit. 

[Logo Maker Team Member]

15 hours ago, designmarjolein said:

Things that as a designer you automatically do since living and breathing it  but it's nice to see written out indeed!

And then sometimes when someone buys your logo, and then edits it themselves in the way that doesn't do the proportions, layout or readability any justice.. Ouch. It hurts. A little bit. 

hahaaaa I totally understand what you'r saying. The most important thing is that we do what we can to offer buyers with the best variations, it is up to them what they do with it later 🙂

[marioland]

On 8/11/2024 at 5:26 PM, Logo Maker Team Member said:

Interesting, thank you for sharing! Do you remember what font you used for cursive or handwritten font to make it work? 

Great Vibes works for the slogan and I have used it in logo maker for some designs. Photograph Signature was a font the client picked for Slae logo design that I have made for them.

[ajm_softwares]

Thanks for the info.

[shakhawat_mba]

thank you for your information.