What Exactly Is Opt-In Email Marketing?

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The promotional emails received by the person, for the sake of any promotion or any other news related to the company, which they want to receive is called opt-in email marketing.



Unlike the spam mailing in which we send blast of emails to large number of people without having the liking and disliking criteria of the receiver, opt-in emails are only sent to the individuals who really want to receive such sort of information. This is basically a term used for the explanation of the procedure of signing up and agreement of receiving many email messages which includes newsletters and promotions.