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Here are the Four Pillars (PTAD) every Marketer needs to follow:
- Make a Plan
- Run Test
- Deeply Analyze
- Then Double Down
How to get started?
- Develop a Digital Strategy (Plan)
- Experiment with several Channels & Messages (Test)
- Look at the Data to find what works best (Analyze)
- Cut what doesn't work and then focus on what works perfectly (Double Down)
And that's all! Have a nice Day!