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What is On-Page SEO?
On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. Merely creating and publishing your website isn't enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.
On-page SEO is called "on-page" because the tweaks and changes you make to optimize your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren't always visible).