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IMPORTANCE OF BRAND IDENTITY DESIGN
When people think of your company, they think of your brand. You are responsible for your reputation. Your products, your marketing, and your values influence customer service. In magazines, it's shaped by what people are saying about you, and in grocery stores, it's shaped by how your stores smell.
Besides your logo, website, and business cards, it includes your marketing materials as well. Everything they encounter when interacting with your company forms people's perceptions of your company. Branding is what you do.
"Branding" involves influencing this perception. Your neighbor's mom may say something you don't like. Making the right impression is possible, but it takes effort.
You are instantly recognizable to your customers because of your brand identity. Make your business stand out with a great brand identity design.
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