As a seller on Fiverr, your initial strategy for attracting traffic to your Gig might be to rely on the algorithm to handle most of the work. While that can work well, in some cases—such as when your Success Score isn’t ideal, the market is oversaturated, or your Gig isn’t fully optimized—you might find that the algorithm alone isn’t enough to give you the visibility you need to attract consistent orders.
When you’re not seeing the traction you hope for, remember you don’t have to passively wait for the algorithm to kick in. There are several effective ways you can take proactive steps to bring more orders to your Gigs on Fiverr. Let’s explore a few ways to do just that:
Use Fiverr Ads
If you’re not already using Fiverr Ads, now may be the time to try them out. Ads are a great way to give your Gigs a visibility boost when you notice the algorithm isn’t pushing them out organically.
Keep in mind, though, that ads aren’t just a quick fix to get orders. Instead, they simply help you get in front of clients who may not have otherwise come across your Gig. To make the most of this visibility boost, though, you want to ensure your promoted Gig is set up well enough to impress clients, so that when they see your ad, they’ll be inclined to click on it, and possibly place an order.
Leverage your off-platform network
Outside of promoting on Fiverr, don't underestimate the power of promoting your Gigs off-platform, too. For starters, you could share with your friends or former clients. Even if they’re not in the market for your services, they might be able to refer someone who is.
Social media is also another fantastic way to promote your Gigs. Try sharing engaging content like highlights of your work, success stories from clients, or behind-the-scenes glimpses. This approach helps you add value and connect authentically, rather than seeming overly promotional, which can sometimes be off-putting for potential clients.
Lastly, consider inviting your current, off-platform clients to the platform to place their orders directly through Fiverr. This way, they can leave reviews and ratings for you, helping you gather more positive feedback on your Gig. And, since the algorithm tends to favor Gigs with happy, satisfied buyers, taking this small step can really help boost your Gig's visibility and attract even more customers.
Leverage traffic from your other Gigs
If you have a Gig that's already bringing in steady traffic or regular orders, try cross-promoting your lesser-known Gigs to let your clients know about them. For example, if you have a popular web development Gig, when communicating with your clients either pre-order or post, you can let them know that you can help them even more through your other related Gigs, such as bug fixes or SEO services.
Since these clients have already decided to work with you, guiding them to try another of your Gigs becomes much easier if you can clearly show how it meets their needs.
Use buyer briefs to your advantage
Getting briefs is a fantastic way to secure orders on your Gigs without depending solely on the algorithm. Responding to the relevant ones you receive can really help put you front and center to potential clients.
Plus, since each brief is sent only to a select group of freelancers based on compatibility, your chances of landing the order through a brief are often better than through traditional search. Just make sure to be compelling in your response. Make it personal and direct, showing the buyer that you understand their needs and explaining exactly how you can help them. Learn more about crafting the perfect brief response here.
While the Fiverr algorithm can be a powerful tool for orders, it doesn’t have to be your only one. By being proactive and promoting your Gigs, nurturing your off-platform network, leveraging your existing traffic, and making the most of briefs, you give yourself more opportunities to be seen by potential clients, allowing you to have more control over your success.
Which of these strategies have you tried? Got one that’s worked well for you? Share it with the community below!
