It’s the question that every new and eager seller has from the moment they hit “publish” on a new gig. It’s one that even more seasoned sellers find themselves pondering from time to time: “How do I increase my rank and get on the first page?”
Before I spill the tea on Fiverr’s algorithm and what you should consider when trying to improve your ranking, let’s clarify a few things.
For starters, understand that fluctuations in your analytics are completely normal, especially if you are reviewing them daily.
Yes, I know–seeing your impressions take a dip can be absolutely gut-wrenching. But, it’s normal and happens even to the best of them. Expecting to always trend upwards or remain steady simply isn’t realistic, especially with external factors such as the number of buyers on the platform and marketplace trends also playing a role.
So, instead of fixating yourself on monitoring daily changes, focus on long-term trends which will give you a more accurate picture of your performance.
Secondly, remember that Fiverr is a curated marketplace, meaning search results are personalized to each user based on their buying behavior and other data. This means that where you appear on search results when searching from your page may be completely different than what another user would see.
It’s important to keep these two things in mind to avoid undue worry or misinterpreting the situation.
Now, in the cases where your gig is undoubtedly ranking low or declining, here’s what you need to know about our algorithm:
- Buyer satisfaction is key. Since our algorithm focuses on pushing good quality sellers to relevant buyers, your buyer satisfaction will always play a significant role in your ranking. This means that while focusing on keywords and SEO can be helpful to a certain extent, your top priority should be delivering top-notch service, and securing good public and private reviews.
- Over-optimizing your profile can backfire. Don’t get me wrong– optimizing your profile is great. Changing it too often, however, can confuse the algorithm and make it less likely that it will push your gigs in relevant searches. If you make changes, give it 3-4 weeks to gauge whether the changes are helping or hurting.
- Availability matters. As a best practice, it’s always in your best interest to complete your projects efficiently and on time to ensure the algorithm knows you are ready for more work. Further, be mindful of your time away from the platform. While we encourage you to take breaks and turning on Vacation Mode doesn’t directly impact your profile, remember that our algorithm looks at data from recent activity to know which Gigs to push out. Not having recent activity due to long periods of inactivity may cause the algorithm to slow down pushing out your Gigs. Maintaining consistent activity helps keep your gigs visible.
At the end of the day, the hot question of improving your ranking doesn’t have a magic answer or quick fix. Instead, it’s all about being intentional in delivering exceptional service to your clients while also remaining consistent and patient. Focus on these few principles, and before you know it, you’ll be on the road to page one.
Good luck!
