As you continue to enhance your skills and broaden your expertise, you may decide you want to start a new gig. This is a great way to not only expand your reach but also create more opportunities for buyers to work with you.
While starting a new gig offers several benefits, it may come with some challenges as you work to gain traction. Here are a few tips to help you kickstart your new gigs:
Use competitive pricing
When you’re posting a new gig, consider pricing your service slightly lower than the average market price. This can help set you apart and attract more impressions and clicks to your gig. While it may seem counterintuitive to price your gig low, the focus when first starting a new gig is not to maximize earnings. Instead, we encourage you to aim towards attracting customers and accumulating reviews to boost your gig's credibility. This lower pricing strategy is temporary and intended to build a reputation. Once you've gathered around 20 reviews, feel free to make adjustments to your prices.
Send a custom offer to clients from your existing Gigs
If you have an established gig that continues to garner interest from buyers, you can leverage the interest from that gig to boost your new one. For instance, if you have a popular gig selling “ professional logos” but your new gig offers “branding identity”, when a customer inquires about your logo gig, seize the opportunity to send a custom offer from your new branding gig. This will help the new gig get more completed orders and reviews.
Promote off-platform
As a freelancer, marketing yourself is crucial. Though there are opportunities to promote yourself on the platform, we recommend expanding your marketing to external platforms. especially for your newer gigs.
Be sure to let your social media followers know about the new service you are offering and provide a direct link to your new gig. Additionally, you can promote it through your website, email list, or even through good old-fashioned in-person marketing. This approach ensures your gig isn't solely reliant on platform algorithms and search engines for visibility.
Starting a new gig may seem daunting as you strive to gain momentum, but the endeavor is undoubtedly worthwhile. To ensure success for your new gig, use competitive pricing, leverage existing inquiries, and promote yourself beyond the platform. Couple this with consistency and excellent service and your gig will take off in no time.
