When it comes to making as much money on Fiverr as you can, the obvious thing to do would be to just focus on getting more orders, right? Well, not quite. While getting more clients and sales can be a great tactic for revenue growth, it’s not always the most straightforward approach. But more than that, it’s not the only option for you either. Stay with me while we dive into some effective ways sellers can maximize their revenue on Fiverr beyond just chasing that next great order.
First things first
Before I get into the advanced strategies of making more money on Fiverr, it’s important to have the basics laid out first, as it will be challenging to upscale your business if you have a faulty foundation. Start with the following questions:
- Are your gigs fully optimized?
- Is your portfolio captivating and professional?
- Are your communication skills sharp?
- Is your branding cohesive and polished?
These things are necessary to attract customers and convince them to spend top dollar with you. You should also take the time to get to know each new client’s business goals and fully understand their project needs. This will ensure that when you start pitching revenue-increasing ideas, you’re seen as offering targeted, valuable suggestions rather than coming across as just another pushy salesperson.
Strategies to maximize orders
Now that we’ve covered the basics, let’s discuss the more advanced option: increasing your average selling price (ASP), the average amount a customer spends on an order.
One of the quickest, most straightforward ways to do this is to increase the prices of your services. Remember that pricing is an art, not a science, and there is no one right way to approach it. We recommend starting by performing a competitor analysis to see what’s the average price range in your niche and price yourself in line with that. You want to avoid pricing yourself too high above competitors, as it could end up causing more harm than good. For more advice on pricing, check out this article here. In addition to raising your prices, you can maximize your ASP by upselling to your customers. Upselling involves encouraging customers to purchase a higher-priced package or additional features.
An example of this would be if a client comes in looking to purchase a basic package, you can try to highlight the benefits of upgrading to a standard or premium one. You can also upgrade their order by offering Gig Extras or Add-ons such as additional revisions, faster delivery, or commercial licensing.
My last suggestion would be to think of cross-selling to increase your revenue. This is where you offer your customers additional services compatible with the ones they're already purchasing.
Think of it like shopping for a new pair of shoes and being persuaded to get the matching belt and wallet (I know I'm guilty). Or, if a client purchases a logo, they may also benefit from brand guidelines or business cards. Essentially, you’re just helping them complete their purchase with everything they may need, even if they are not yet thinking of it.
Once you’ve identified which additional services they would like, you can send a custom offer that includes those services. Alternatively, you can complete the initial order and simply introduce your other relevant gigs in a post-order message. If you choose the latter approach, consider offering them a repeat buyer coupon to add an extra incentive for purchasing a complementary service.
As you can see, making more money on Fiverr goes beyond getting more orders. If you truly want to maximize your earnings, focus on strategies such as increasing your ASP and cross-selling so you can work smarter, not harder.
