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Fiverr Press Release In Indian News Channel And Paper - Times Of India


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What would you do for $5? Hold up signboards outside monuments? Propose to someone else’s girlfriend? Tell the future? Give out your mom’s secret recipes? These are just some of the innovative, and sometimes downright bizarre, gigs Indians are selling for $5 on Fiverr.com.

Fiverr is an Israeli start-up founded on the premise of micro-entrepreneurship. You can offer any gig you think is worth $5. A potential buyer who likes what you’re offering may then place an order. After the gig is delivered, you get $4 and Fiverr takes $1 as commission. In case of scalable tasks or add-ons offered, the cost of the gig goes up by multiples of 5. This quick-fire way of making some cash has got India’s attention, too. Acccording to Internet analytics firm, Alexa, 21.5% of the site’s visitors last month - the largest chunk - were from India.

So who are these people and what are they selling/buying? Take Ojas Tayal. A third-year student of Ocean Engineering and Naval Architecture at IIT Kharagpur, he offers to put up 100 flyers at ‘strategic spots’ on the college campus for $5. Add another $10, and he’ll print them, too. “Flyers are a common means of publicity in college. So I thought why not put it up as a gig?” Trust an IITian to innovate! Tayal started off on the portal in January with transcription services in Hindi and English. “I want to earn a few extra bucks while studying and get some experience in freelancing,” he says.

The expectations were equally small for Ashwani Thakur, a corporate and ad filmmaker in Delhi, who signed up over one year ago with the intention of paying his mobile phone bills. “Now, one-third of my income is generated on Fiverr,” says the 32-year-old, who works out of his home studio.

Thakur’s most popular gig is labelled ‘Indian or Asian Breaking News Anchor,’ where he poses as a newsreader with a typical intro visual behind that says ATF (Ashwani Thakur Films) World News. He offers to do anything from wishing people a happy birthday to promoting a book and announcing lottery winners while assuming the mannerisms and diction of a boisterous TV anchor breaking news. The caveat is: the script should be 100 words. Add extra dollars, and you get longer scripts, same-day delivery, panels of pictures on the screen, full HD resolution, etc.

With freelancers increasingly taking to the gig economy, Fiverr is not alone in the micro services e-commerce market. TaskRabbit in the US is giving it a run for its money, although the model there is more buyer-centric. You post a job you need to get done and sellers will have to bid for it. Taskr.in has emerged on the same lines in India but the gigs offered there lack the variety and quirky tones of those on Fiverr.

Fiverr also places a seller in one of three levels based on number of gigs sold and reviews. Thakur has become a Level-2 seller with a variety of gigs including video testimonials for products in the voice of a ‘famous’ actor, spokesperson bytes, custom-background videos of himself reading client scripts, and even interviews of people on streets. He recently also did a voice-over for a Hyderabad metro rail project. "I’m doing what I love and I’m earning well. It started out as fun but it’s become a serious occupation for me."

While Thakur innovates with his news screens and tickers, a business process manager at Safe Express, a logistics firm in the capital, has made an empire out of shooting peculiar videos with the backdrop of Taj Mahal and other famous monuments in Agra and Delhi. Over the last 5 years, Arjun Porwal, or ‘Arjunrocks’ on the site, has sold 3,000 gigs and made over $36,000, donning Aviators, a foreign accent, and a desi swag. He travels and shoots only on weekends, doing his day job for the rest of the week.

Porwal says he also hands out tips to other Fiverr members on making it big. “Indians mock these videos as silly but foreigners love to have an Indian deliver their marriage proposals from the Taj Mahal, the symbol of eternal love worldwide,” says the 25-year-old. Like Thakur, 80% of his clients come from the US. His gig extras include holding placards, roses and even smoking or drinking while reading the script. Porwal has a team of 10 people and also works with struggling actors from different parts of the country for gigs that require additional characters.

“I recently did a $4,000 package for a drug company that wanted testimonial videos for its acne-curing drug. I recruited some 20-odd youths in different locations to act in it.” But he has some lines drawn with respect to content. “I reject scripts that contain hate speeches against a country or community.” Porwal was a second-year computer engineering student in Agra when he took to video making for Fiverr. The idea of “love videos”, as he calls them, came to him from a Google employee in the US who wanted him to record a birthday greeting for his wife in front of the Taj Mahal. Soon, he started improvising. Today, he makes around $1,000 a month.

While videos are proven hits on the platform, some are sticking to their qualifications. Varun Jajoo, a Thane-based chartered accountant, offers a range of tax consultancy gigs on his profile. He quit his job at PricewaterhouseCoopers, one of the Big Four auditors, last year to join his dad’s practice. "I needed some independence at work. So I started online consultation, too. I like Fiverr, because unlike other freelancing sites, you decide your gig and the clients come to you."

Jajoo, a Level-1 seller, spends about 8-10 hours a week completing his orders, which include international tax treaty queries, Indian tax computations, business setup queries, etc. He’s made about Rs 1 lakh in the past one year, at times compromising on the price he charges for the sake of satisfying the $5 tag. “I’ve also gained some regular customers for my independent practice, thanks to some Fiverr gigs,” says the 25-year-old.

While micro entrepreneurship seems to be the new cash-vending machine, most of these successful Fiverrs recommend taking it up only as a secondary occupation. One day people might just get bored of Indian TV anchors wishing them birthdays and rose-scented proposals from Taj Mahal may become passe, right?

I wish I was mentioned, I make more than each and everyone mentioned above and provide some real job 😦



India News, Latest Sports, Bollywood, World, Business & Politics News - Times of India


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