Education Content
December 15, 2024
Top Industries & Keywords in Need of YOUR Logos
# logo
# logo design
# Logo Maker
Curious what industries Logo Maker buyers search for? Check it out!
Hagit Marcus Bor
The Logo Maker team is back with another list of the top trending industries and the keywords buyers use to find them! This time we’ve also included likely business owners for each industry to give you a better sense of which buyers you’ll be target plus top shifts to keep in mind.
While not every keyword translates directly to a logo design element, understanding these trends will help you create impactful logos that resonate with your target audience and drive sales.
Start scrolling to get inspired!
Industry #1: Technology and Software
Likely Business Owners (AKA Buyers): Startup Founders, Corporate Innovators, Freelance Developers
Industry Trends: Cloud services, AI/automation, mobile-first strategies
Top Keywords/Tags:
- Software (821)
- App (732)
- Cloud (645)
- AI (582)
- Cybersecurity (489)
Design Example:
Slack's colorful, modern logo is made up of two basic geometric shapes, including a speech bubble to symbolize the app’s core function. The latest version is an evolution of the brand’s original logo which was inspired by a hashtag/pound sign, a character used through out their product and an obvious reference to technology. The new design uses fewer colors, is more refined and is easily scalable for different applications.
Design Tips & Takeaways:
- Incorporate minimalist icons and geometric shapes (like circuit lines, clouds, speech bubbles)
- Clean lines and sans-serif fonts work best
- Prioritize scalability for various placements
Industry #2: Automotive
Likely Business Owners: Eco-Entrepreneurs (sustainable vehicle solutions), Dealership Owners, Independent Mechanics (focused on niche repair and maintenance)
Industry Trends: Sustainability (Electric Vehicles And Eco-Friendly Practices), Online Showrooms And Virtual Experiences, Long-Term Vehicle Care
Top Searched Keywords:
- Car (675)
- Electric (589)
- Engine (498)
- Dealership (412)
- Auto Repair (354)
Design Example:
The Tesla logo is a prime example of sleek typography with a subtle "T" design that is a nod to the cross-section of an electric motor.
Design Tips & Takeaways:
- Purposeful color palette:
- Red: Energy, passion, speed (Ferrari)
- Blue: Trust, reliability, stability (Ford)
- Silver/Metallic: Sophistication, luxury, quality (Mercedes)
- Green/Blue: Sustainability (Electric Vehicles, etc)
- Learn more in our recent forums “A Color-Coded Guide to Logos That Sell“ & Industry Insights: Color Psychology in Logo Design
- Geometric Shapes: Convey speed and innovation
- Sleek, modern typography
Industry #3: Real Estate
Potential Business Owners: Realtors, Property Managers, Developers
Trends: Rental market growth, digitized processes
Top Searched Keywords:
- Home (932)
- Property (728)
- Mortgage (586)
- Agent (473)
- Rental (389)
Design Inspiration:
You can tell at a glance that the Zillow logo is for a real estate business. A stylized depiction of a house serves as a background for a dynamic swoosh/the letter “Z,”symbolizing both the housing market and the company's rapid service.
Design Tips & Takeaways:
- Use simple icons for instant recognition (like houses or keys)
- Consider your color palette: for example, earth tones and blues to communicate trust and stability
- Keep designs symmetrical to represent structure and professionalism.
Industry #4: Entertainment and Media
Likely Business Owners: Content Creators, Gaming Enthusiasts, Independent Producers (Focused On Niche Film Or Music Projects)
Industry Trends: Digital media, shift to streaming, interactive content/VR and gaming lead in audience engagement
Top Searched Keywords:
- Streaming (854)
- Music (721)
- Gaming (642)
- Film (513)
- Podcast (432)
Design Example:
The Netflix logo uses bold, clean typography to stand out in digital interfaces. Its arc is based on a vintage CinemaScope to create a cinematic feel.
This emblem is used alongside the main corporate symbol. It is intended for mobile applications, social networks, and websites and rarely appears in teasers and press materials where the full-size version of the logo is used.
Design Tips:
- Bold, vibrant color schemes captivate digital audiences
- Incorporate visual elements like play buttons or headsets for industry relevance
- Convey energy and engagement with dynamic layouts
Industry #5: Travel and Tourism
Likely Business Owners: Boutique Travel Agents, Eco-Tourism Advocates, Hotel Owners
Industry Trends: Local Tourism, Eco-tourism and sustainable travel, personalized itineraries
Top Searched Keywords:
- Flight (913)
- Hotel (756)
- Tour (634)
- Destination (589)
- Booking (421)
Design Example:
The word "Expedia" is derived from a combination of "exploration" and "speed," both of which are exemplified in the brand’s logo. The basis for the original logo design—an airplane circling the globe—represented the company's global reach and its role in connecting travelers to destinations worldwide. This can still be seen in the design’s most recent evolution. The central element of the logo – the plane, was ingeniously transformed into a pointer, underscoring the company’s active direction, forward movement, and digital-first strategy.
Design Tips:
- Use imagery related to travel (like airplanes, maps, or landmarks)
- Choose vibrant colors that convey adventure
- Select a font that aligns with your brand personality
- Ensure your logo remains legible at different sizes
- Always keep your target audience in mind
Industry #6: Education and E-Learning
Likely Business Owners: E-Learning Entrepreneurs, Educational Institutions, Corporate Trainers
Industry Trends: Digital Learning - Online courses, remote learning, hybrid learning expand.
Top Searched Keywords:
- Course (812)
- Online (745)
- Certification (583)
- Training (482)
- University (378)
Design Example:
The Udemy logo uses a minimalist “U” with a brightly colored triangle on top. The shape looks like a roof, symbolizing reliability and protection; it is also an arrow pointing up, a visual embodiment of development and growth.
Design Tips:
- Incorporate symbols like books, caps, or devices to reflect learning
- Use blue and yellow for knowledge and optimism
- Opt for rounded typography for a friendly feel
These industries offer exciting opportunities for logo designers. By understanding industry trends and keyword insights, you can create compelling logo designs that resonate with buyers and their consumers.
Do you have relevant logos in your supply already? If so, make sure they’re tagged with the most up-to-date search terms. Tagging can greatly affect your logo’s ranking, so it’s crucial to make strategic choices for maximum impact.
Ready to get started? Return to your dashboard and upload your creations for these in-demand industries. Tell us your thoughts in the comments.
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