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Industry Insights: Color Psychology in Logo Design πŸŸ’πŸŸ πŸ”΄


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Marc Chagall said, "Color is all. When color is right, form is right." This is especially true in logo design!Β 

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Each color has a unique meaning and can evoke specific emotions. This is called color psychology, and leveraging it in marketing is an art (pun intended).

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Wondering which colors best capture a brand's vibe? We've got you covered!Β 

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The first step is figuring out the message your client wants to send. Blue is calming, red is bold, yellow is energetic, and so on. These associations make certain colors natural choices for specific industries.Β 

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Using popular industry colors builds trust and familiarity. We analyzed our best-selling logos to see what colors dominate different industries. Use the insights below to create stunning logos that resonate with your target audiences!Β 

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Note: We simplified our findings by selecting a single code to represent each color.

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Findings by Industry

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1. Fashion

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2. Gaming

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3. Food & Beverage

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4. Construction

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5. Real Estate

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Next time you design a logo, remember the power of color psychology. Choose wisely, and your logo will be more than just pretty – it'll be a powerful communication tool that speaks directly to your audience.

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Let us know Which industries you’d like to explore next!

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Ready to get started?Β 

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Eugh... colour theory is largely pseudoscience. Yes, colour can influence behavior but it's a lot more nuanced than "green is good, red is bad" primarily because it's largely cultural. Take the colour black for example... in the western world it's associated with death, whereas in parts of asia white is the colour of death. Red is another one - in the western world it means "stop, urgent" etc but people in China percieve the colour completely differently.

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