Looking to spruce up your offerings in 2025? It’s time to explore the possibilities of adding some niche gigs to your profile.
If you’re unfamiliar with niche gigs, they refer to Gigs targeting a distinct segment of buyers with unique needs. For instance, instead of offering logo design for all businesses, a niche gig might offer logo design specifically for tech startups or sustainable brands. Or, instead of offering general book cover designs, a niche gig could offer horror book cover designs.
Why should you consider niche gigs?
It may seem counterproductive but having niche gigs targeting smaller markets can be a great cheat code in attracting more business. By using specific and targeted keywords, niche gigs decrease the competition while increasing the chances of the right buyer finding you. Plus, it helps position you as an expert in your niche, making buyers feel more confident in choosing you. A good strategy is to have a good mix of general Gigs appealing to the masses and some niche gigs catering to more specific needs.
Finding the perfect niche gigs to offer
Common requests
Not sure where to start with a niche gig? Let your order history inspire you! If you notice any patterns in the requests or custom offers you’ve done in the past, that could hint at what could be a good niche gig for you. For example, if you offer general logo designs yet get a lot of requests for a sports team logo, creating a niche gig dedicated to sports team logos is a great place to start.
Holidays or special events
Holidays can be so much more than just a chance to celebrate– they are a great opportunity to offer creative, themed gigs. Take Valentine’s Day for example, now is a great time to add a lovely twist to your normal offerings. You could offer a Valentine’s Day poem if you have a poetry writing gig, or couple portraits if you have a drawing gig.
You don’t have to stop at just holidays. Consider offering niche gigs centered around special events like birthdays, weddings, or anniversaries. It’s all about finding ways to capitalize on special moments buyers may be interested in celebrating.
Trends in culture and industry
Being in tune with what’s buzzing both in culture and in your particular industry can open up wonderful opportunities for niche Gigs. Just think back to 2023 when the big talk of the town here in the US was the Barbie movie and pink was everywhere. Imagine how great it would be to offer Barbie-inspired logos, social media templates, etc.
This also applies to knowing what’s trending in your specific field. By staying up-to-date on the latest software, technologies, styles, and methods, you can find fresh inspiration for some new niche gigs.
Trends in the marketplace
Beyond just analyzing the trends in culture, it’s also a good idea to stay aware of the marketplace trends. First, visit the marketplace, type your subcategory into the search bar, and see what similar gigs are auto-populated. For example, when you type in “logo” you may see terms like “DJ logo” “Youtube logo and banner” and “clothing brand logo.” These suggestions are trending and could spark some great ideas for a niche gig. Also, if you are a member of Seller Plus, you can head to the keyword research tool for a more comprehensive look at the marketplace trends.
Starting a niche gig is a strategic way to expand your impressions on the marketplace, stand out from the crowd, and position yourself as an expert in your field. Tell me, what niche Gigs are you considering starting?
