faisalalamfa

Facebook Pixel Conversion API with GTM Server-Side Tracking

The Facebook Pixel Conversion API allows for server-side tracking of events on a website, such as purchases or form submissions, using the Google Tag Manager (GTM) platform. This can provide several benefits over traditional client-side tracking using the Facebook Pixel JavaScript code.

One benefit is improved data security, as sensitive information is not sent to Facebook through the client's browser. Additionally, server-side tracking can reduce the risk of data loss or inaccuracies caused by browser issues or ad blockers.

Another benefit is the ability to track events that are not easily tracked through client-side tracking, such as when a user completes a purchase but does not land on a thank-you page.

GTM Server-side tracking also allows for faster tracking of events, as the data is sent directly from the website's server to Facebook, rather than waiting for the browser to load the Facebook Pixel JavaScript code and send the data.

Overall, the Facebook Pixel Conversion API with GTM Server-Side Tracking can provide more accurate, secure, and efficient tracking of website events for businesses using Facebook Ads.

I am Providing this Service. Please Check it out:👉 https://www.fiverr.com/share/5xZp06