A very strange thing is happening with my profile

[rahulmarketingg]

Hey,
Hope you are doing well!

A very strange thing is happening with my profile. Half of the day I get my profile on the first page on my keywords and the rest of the time it is on the last pages. 

If my profile is not good then why it is coming to the first pages and if it is great then why it is coming to the last pages. 

This is very frustrating as a seller, if I`m on last then I know something needs to be improved and If I`m on first then I can move in the same direction to improve there. 

But this strange coming half day first and half day last is just so frustrating to our whole team and business. 

Can you please guide what exactly is going on? 

Thank you
Rahul Mor