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Hey designers!
 Week after week the Logo Maker Team provides the latest trends in your Insights Tab. Today, we're highlighting industries we think have the most potential - think of them as our “Editor’s Picks”. 

What buyers search for isn't always what they end up with! We’re breaking down the top search terms for popular industries vs. what’s actually converting, and highlighting opportunities in under-supplied categories.
 

Information Technology (IT) Services & Professional Services & Consulting are two rising industries in the "Top Searched" and "Top Converting" categories, making them ones to watch for logo designers like you. Check out the gap between searches and selections in these top categories – it might surprise you! 

Buyers often search for "computer" or "cloud" logos, but gravitate toward designs with a more "techy" aesthetic. Think clean lines, simple shapes, and subtle hints of technology. 

While "people" logos are popular searches, minimalist designs (limited colors, clean lines, and negative space) are the real winners.

 is a newcomer to the "Top Converted" list, but remains a staple in "Top Searched." So there’s a gap to fill! Are you ready to create the next top-selling construction logo? 

Hidden Gems: High Demand, With Low Supply: 

These next three categories have surprisingly low sales despite high searches. Consider them golden opportunities to create new top sellers! 

Earthy tones, muted colors, and badge-like frames 

Eye-catching designs with depth/dimension and clean simplicity

Symbols of the industry such as buildings, skylines, or drafting tools with clean lines

For any logo design, in any industry, versatility is key. Great logos work everywhere, from websites to building signs.

Understanding buyer behavior is key to logo sales. What insights would be most helpful for you? Let us know in the comments!

Editor's Picks: Top Industries & Hidden Gems for Logo Designers

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