A dedicated space for high-quality, peer-led insights on how to grow, differentiate, and succeed.

Tips & Education

 to dig into the connection between what buyers are searching for and the brilliant logos they end up with. We're all about getting inside their heads and decoding their search terms and briefs to get what makes them tick. 

We’re sharing our insights to help designers (that means you!) step up your game and achieve ongoing improvement. The better you get, the more sales opportunities open up. 

Check out our latest juicy findings for a dose of inspiration for your next killer designs! 🚀 

Please note: The brand names mentioned below have been modified to ensure the confidentiality of our purchasers. 

Industries: Furniture Store, Services Maintenance and Installation, Cleaning Services

Note: The buyer chose to edit the design by inverting the colors and adding a thin line under the brand name.

Slogan: Artificial intelligence discoveries 

Tag: audio waves, headphones, microphone, chihuahua 

Industries: Mental Health Care Services, Teaching and Lecturing 

Tags: sankofa, african, earthy, African traditional religion, spirituality, yoga 

Note: The buyer chose to edit the variation, changing the colors of the logo and arching the text

Note: The buyer chose to edit the variation, changing the colors of the logo and bolding the brand name

Industries: Food and Beverage, Food and Beverage Blog or Channel, Indian Restaurant 

Tags: cooking, lemon tree, yellow, kitchen, food, taste, culinary 

A Dive into Buyer Briefs 🆚 Final Logos #4

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