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What does it take to be a top Logo Maker seller? Killer presentation! Buyers come to us to purchase ready-to-use designs. To appeal to as many industries as possible, creators must provide logos as diverse in design as clients’ brands are in their values, industries, and perspectives.

A good rule of thumb is to provide at least three variations for every logo you design!

Another essential reason to provide as much variety as possible is that buyers are often shopping on mobile, with no access to our Logo Maker. This means they are unable to make changes themselves, and what they see is what they get. Product differentiation, in this case, giving them a variety of logos to choose from, allows buyers to find the right selection for their brand more easily, improving your chances of making a sale.

Take a look at our examples below, showing just how many variations you can achieve with a single design using the Logo Maker.

We want to thank @mijalzagier for providing these examples for us to experiment with. 

Let’s begin with variations to the “BBQ and Beer” design (left) 🍺♨

You are able to bring out five different business personalities from one single SVG file by adjusting elements like typography, layout, transparency, and 

Regular weight, optimized for on-screen text usage at medium-sizes, lowercase

Variation 2: Monochromatic - Two Shades Of Blue

SemiBold weight, optimized for on-screen text usage at medium sizes, lowercase

San-serif with short and extended letterforms, useful when vertical space is limited

Variation 4: Analogous Colors - Three hues positioned next to each other on the color wheel

A serif display type with feminine energy. Yeseva's name is from the phrase "Yes, Eva." As a sign of complete agreement between a man and a woman.

A fun brush script handwriting font inspired by 1950s surf culture

Now, on to variations to the “Cup” design 

By adjusting palette sizes, fonts, background elements, and transparency, you are able to provide 5 distinct business personalities from a single design.

A display typeface with a slightly condensed structure and some eye-catching details, adding a personal and soft look to any logo

Variation 2: Monochromatic - Two Shades Of Red

OpenType format that gives users the ability to have multiple versions of each letter

 A handwritten, medium-weight font with rounded corners and a bit of variance in stroke thickness

 San-serif with short and extended letterforms, useful when vertical space is limited

Brand Typeface: Condensed Sans-Serif, All caps

Bold weight, optimized for on-screen text usage at medium sizes, lowercase

Variation 5: Analogous Colors - Three hues positioned next to each other on the color wheel

We hope you found these variations inspiring because now it’s your turn! How do YOU create differentiation in your designs? What industries do your designs attract most? Let us know in the comments below. 

A great part of Logo Maker is that once buyers choose their favorite design, they can decide to purchase it as it is or make small modifications with the buyer's editor. It’s up to you to show them what’s possible!

For more inspiration, check out our unique variations article 

The Power of Variations ✊🏻

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