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How to pick the elements in my logos correctly to reach the most relevant potential buyer

Tagging logos is different from tagging images on social media.

In social media, we want to tell our audience (our friends and family) about our experiences. We will tag what we FEEL (happy, love), what the experience is (fun, exciting), what we THINK it is (fun, cute), and so on. 

In Logo Maker our audience is different. It’s not our family or friends but people who want to find the right logo for their business. The logos’ matching algorithm is built from various attributes- Industry, style, type, brand personality and graphic elements (tags). We use those attributes so buyers can find their best match in the easiest way possible. In order to do so, we want to tell buyers what the logo actually IS. 

She is looking for specific elements in visuals that would fit her business. If the buyer is in the real estate industry and wants a real estate logo with a house in it, she would choose “Real Estate” as the industry, and tag “house” in the graphic elements section.

When describing your elements, look at it as if you're looking at a picture and ask yourself: 

And ONLY name that: hat, person, leaf, house etc. 

A good differentiation would be: if we describe graphic elements in a logo of a house, we would use "HOUSE", and not "HOME" because home is how we feel in the house and not what we see. 

The words 'logo', 'logo design', 'design' or 'icon'- there’s no need 🙂

Words such as 'sketch', 'drawing', 'line art', 'watercolor'

Feelings/ emotions- what we feel (eg. 'happy', 'cheerful')

Adjectives/ what we think it is (eg. beautiful, elegant, clean)

Softwares I use to edit (ex. Photoshop, Illustrator)

Industries (this is why we have the industries in a separate section)--ex. real estate, e-commerce

The style or type of the logo (we have a different section for that as well)--ex. minimal, mascot

Want to read more? check out our new article about tagging graphic elements in the Logo Maker 

Top Tip: The key to tagging your logos 🗝

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