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Setting Gig prices on Fiverr is about balance. Buyers want to feel that they’re receiving value for their investment; Sellers want to feel that they’re being paid fairly for their work. Consider how Buyers look at your Gigs, and then consider the tools Fiverr has created to allow you to create a Gig that both sells and expands your earning opportunities. 

Most Fiverr Gigs allow for the creation of tiered “packages.” Essentially, these are variations on your basic Gig, increasing service levels and adjusting costs accordingly. For example, a writer might offer three packages offering documents of varying lengths—one for 500 words, another for 1000 words, and yet another for 2000 words, clear choices to fit the Buyer’s specific needs. 

Your packages might reflect other factors: a voice-over recording artist might offer something similar in the recorded length. One tier might offer a 30-second recording, another a 2-minute recording, and yet another recording an entire chapter of an audiobook. Pricing reflects both added value for the Buyer while respecting the value of the Seller’s service.
 

Most Gigs also offer extras, allowing Buyers to customize your Gig to their needs by purchasing options to create precisely what they need. For example, one popular option is rush delivery in just one day. You may have set standard delivery for three days, but offering the option of paying a reasonable premium—and having that job delivered sooner is often appealing to entrepreneurs anxious to get a job done. 

Extras can represent all sorts of options, including additional research, added features, or supplementary rights. For example, artists offer a variety of rights allowing usage across specific media, and a visual artist might include extras offering editable source files. 

By offering added-cost extras, you can keep the cost of your basic packages low. As a result, Buyers will perceive your Gig as a good value but often spend more than the basic price. Extras offer an opportunity for the Buyer and potential for your income. 

Finally, remember setting a price for your Gig, packages, and extras isn't a “set it and forget it” task. As you gain positive reviews, revisit your pricing periodically. Keep an eye on your competition, and don’t hesitate increasing your price as your experience and ratings grow. You’ve earned it!
 

A good practice is to create a personal milestone to increase your package price by $5 once you reach 50 reviews and another $5 when you earn 100 reviews. Remember, your ratings and reputation on the site also signal to the Buyer that you’re a worthwhile investment. Raising your prices over time is vital to establish your value and legitimacy and to drive your growth. 

Some Buyers may be concerned that raising prices might slow sales, but perception is everything. Modest incremental increases (as opposed to suddenly doubling the price of a successful Gig) are in your best interest and will increase the perception and trust of potential Buyers. 

And remember, you can change pricing anytime—up or down—depending on market conditions. 

Want to read more? Check out this articles from the Help Center: 

Bigger Projects and bigger opportunities: An increase in pricing packages

Best practices for new Fiverr Sellers: Gigs

 and still have questions? Reach out to your Success Manager to discuss pricing strategy 

Setting Your Prices Effectively

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