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It’s time for another installment of Fiverr Simplified! 

If you missed the first installment, you can read it here: 

Fiverr Simplified: Two Steps to Selling More & Earning More

This second post is in response to many questions on the forum right now: 

Where are buyer requests? Why don't I have any briefs? Why is my gig not ranking? Why am I not qualified for Promoted Gigs anymore? How can I get orders?!!

Fiverr got rid of Buyer Requests and replaced it with Buyer Briefs.

If you don't have any Buyer Briefs, it's because there are no matches for you at the moment.

Your gig isn't ranking because Fiverr's system doesn't see you as a relevant match when buyers look for your services.

If you lose qualification for Promoted Gigs, it's because you didn't meet all the quality metrics required to participate in this program.

If you want more orders, you'll have to understand how Fiverr works so that you can make the changes necessary to help your business thrive.

It all boils down to understanding how Fiverr operates. It's easy to feel hopeless when business isn't going well. However, things usually happen for a reason, and if you understand Fiverr's matching system, you don't have to "wait" on the sidelines for something good to happen. Waiting is the worst thing you can do. You can take decisive actions now to start moving your business in the right direction. 

Once you understand that Fiverr is a matchmaker, it’s easier to understand why Fiverr does what it does. For example, the switch from Buyer Requests to Buyer Briefs was inspired from the idea that the search engine and Buyer Requests could be bypassed and a smart algorithm could be used to do the matches. 

Why have pages of search results or tons of offers on a single buyer request when an algorithm could possibly provide fewer, more perfect matches, and do this matchmaking more quickly? 

2) When is Fiverr acting as a matchmaker?

All the time! Fiverr’s algorithm is constantly gathering information from each buyer and each seller to create a perfect match in:

The Brief & Match feature (when briefs are matched and when they are rejected)

Qualifying sellers to use certain features such as Promoted Gigs 

Promoting sellers via badges and labels (such as Promoted Gigs, Fiverr’s Choice, Highly Responsive Badges, Repeat Buyer Badges, Quick Deliveries Badges, etc.).

Results in search are custom-tailored for each buyer based on their purchasing and browsing history, the relevancy of the seller’s gig, and the seller’s performance.

3) How does Fiverr match buyers to qualified sellers?

 to determine their gig's relevancy to each specific buyer. Fiverr's smart algorithm calculates how likely a buyer is to click on your gig. This is based on the following quality metrics:

Your Match Score represents to what extent your service matches a specific buyer's needs. This has a consequential effect on how likely a buyer is to click on your Gig. 

Other factors that determine a Gig’s Match score include:

The way you choose to present your Gig can make a substantial impact on buyers’ choices. Ensure that you use an attractive Gig title and that the videos/images used are of high-quality and in high resolution. See more in 

Your overall performance within an order, communication, buyer satisfaction, and buyer potential to return to your Gig, are all taken into account within your Match Score.

This means if you want to start getting more briefs, improve your visibility in search, qualify for promoted gigs, and get more orders, you need to improve how your gig looks professionally as well as your overall seller performance. I thought it was interesting that one of the quality metrics was a "buyer's potential to return to your Gig." Although I don't know what that all entails, as long as I understand what Fiverr is looking for, I can stay focused on the things that are most important.

4) So, what is Fiverr really looking for?

As a matchmaker, Fiverr is focused on two things: 1) Quality Sellers and 2) Happy Buyers.

Fiverr is doing a lot to raise the bar and quality level of its sellers by prescreening out low quality sellers, banning existing accounts, and providing many new tools to help sellers improve their professionalism (e.g., seller intro videos, My Portfolio, Top Clients, etc.). Fiverr also loves sellers that can convert impressions to clicks and clicks to orders – in other words, sellers with a high conversion rate.

To Fiverr, quality isn’t just about amazing skill – it’s about how happy you can make your buyers. In fact, there are many talented sellers on the platform who are not considered “high quality” because they lack the communication, professionalism, and business skills needed to keep their customers happy. 

Everything Fiverr does is to improve the caliber of its sellers and to match buyers to quality sellers who offer amazing experiences to their buyers over and over again. 

5) How Can I Get Matched and Get More Orders?

Focus on those two things listed above. Become a quality seller and keep your buyers happy. Specifically, here are three things you can do to help you improve your seller quality and buyer satisfaction:

 Fiverr really does give its sellers amazing resources through the Help Center. I like to read through both the buyer and seller sections because sometimes the buyer articles will have information that can’t be found in the seller resources. The Help Center has all the tools and resources you need to get started, improve your gigs, and be successful in Fiverr’s marketplace.

Use all features that Fiverr offers to you.

Are you using all the tools and features that Fiverr gives you to improve your gigs and business? I find my business is always strongest (as in financially strong) when I’m using all of the features that Fiverr gives me. This includes My Portfolio, Live Gallery, Gallery Images, Top Clients, Gig Extras, and Subscriptions. I also benefit from using the features provided through the Seller Plus program. 

It’s amazing how much information and data is at our fingertips just by using Fiverr’s platform. And the more features you use, the more data Fiverr can collect on you. This not only helps its algorithm but the features and tools are really handy to sellers. I especially like the Buyer Insights and Advanced Analytics tools available to Seller Plus members. It makes it easier to see the health of my business and pivot if necessary. 

When you do these three things (with the focus of becoming a higher quality seller and keeping your buyers happy), you can become more visible in search and seen as a more relevant match for buyers searching for your services.

What are you doing to improve your seller quality and buyer satisfaction rate? 

Is it helping you get matched on the platform?

What are your thoughts on Fiverr's matching system?

📈 Fiverr Simplified: Get Matched!

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