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Do you know what I like to do when looking for sellers? 

I check out the ones with a 4.5 - 4.9 rating. Then I look up their lower star reviews to see how they responded to the buyer. If they come across as non-caring, unprofessional or angry, they're out.

If they responded in a professional, constructive and meaningful way to their review, that might get them hired 

 they handled a less-than-stellar experience well. 

Expecting excellence every time is unrealistic. But knowing that your seller is willing to learn from past mistakes and work to better themselves tells me a lot about their character. 

So don't worry so much about the review, and more about how you deal with it, learn from it, and improve yourself. Show your buyers that you are professional by responding to less-than-five-star reviews with a meaningful, understanding and professional message.

Sure - having the stats drop too low will have consequences for you and your business. But I've hired sellers based on their dealings with less-than-excellent reviews alone. (Well, not entirely, since their gig description, video, image, and offering had an effect, too!). 

My point is: the way you deal with stuff like this can show other buyers that you're professional, willing to learn and get better at what you do – and that you care about your buyers. 

That's where the difference between a professional and a pretender lies. 

Obviously, you shouldn't let a horrible experience go unnoticed, but even when you have bad things to say, there are ways to do so that makes you come across as a true professional and not a bitter and uncooperative angry person. 

Dealing with less-than-five-star reviews – the right way

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