Understanding Design Basics = Key to More Sales!

# logo

# Logo Maker

# logo design

# graphic design

# graphics

# creative

a special reminder from the Logo Maker Team!

Hagit Marcus Bor

Hey Designers! When we get caught up in the daily grind and making sales, it’s easy to lose sight of important basics. But just as a top chef knows that even the simplest dish requires seasoning, every designer, regardless of experience, knows the importance of the building blocks of design.

Here’s a refresher from the Logo Maker Team! Think of these as essential ingredients for design success.

Proportion Maintain visual harmony in your logo by keeping text and image sizes similar, so one element does not dominate the others.

Examples:

Layout Hierarchy First brand name, second tagline! A brand name is its unique identity and should always come before a slogan. This establishes a clear reading path, ensuring viewers first know what a company is, before further highlighting what it does.

Examples:

Scalability Design elements must remain legible and recognizable across various sizes and platforms. Opt for clear fonts and sufficient contrast. This goes for both logo and text. Examples:

Color & Contrast Improve logo visibility and recognition by using colors that create strong contrast with your background. Examples:

Versatility Last but not least, create multiple design variations so you can adapt your logos to different applications and audiences. Flexibility is essential for effective branding! Read more about the importance of versatility in our previous forum posts, like this one.

By following these simple rules, you can create designs that look great and get noticed. So no matter how much you experiment with new techniques, be sure to come back to these key ingredients!

What other design basics are essential to success? Can you think of other fundamentals that get forgotten too easily? Let us know your thoughts in the comments.

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Understanding Design Basics = Key to More Sales!

a special reminder from the Logo Maker Team!

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