When setting up your gigs, you may naturally focus on the bigger details, such as your image, packages, and details. While all of these things play an important role in ensuring you’re setting yourself up for success, don’t overlook the careful selection of this small but important detail of your gig: the subcategory.
As simple as it sounds, it’s not uncommon for freelancers to select the wrong subcategory. It may seem like a minor faux pas, but choosing this incorrectly can actually have major impacts on your success. Here’s why it’s important:
1. Impacts on visibility
Our algorithm is designed to show clients the most relevant gigs based on their search queries. When your gig isn’t categorized correctly, you risk missing out on opportunities to reach buyers who are specifically looking for what you. This can lead to a negative impact on your impressions and clicks.
2. Attracting the right clients
Not only may you miss out on reaching the right clients, but there’s also the chance that you’ll be repeatedly shown to the wrong clients who just aren’t a good fit for what you offer. This can lead to fewer conversions, unnecessary inquiries, and, even worse, order cancellations.
3. Impacts to your success score
As we established in this recent post, your Success Score is partly determined by how you perform against other freelancers in your same cateogory. When you’re in the wrong category, you may be unfairly compared to others not in your lane, putting you at a disadvantage.
Further, as mentioned earlier, you may attract clients with unrealistic expectations about your services. Proceeding with the order may cause frustration for both you and the client and negatively impact key areas such as cancellation, buyer satisfaction, and conflict-free orders.
It may seem minor, but choosing your subcategory isn’t something that should be done haphazardly. Take the time to research and choose the most relevant subcategory to ensure that you are setting yourself up for success as much as possible. This will maximize your visibility, attract suitable buyers, and safeguard your Success Score.
