Education Content
December 13, 2023
Industry deep dive: Health and wellness
# graphic design
# graphics
# logo design
# Logo Maker
# logo
# creative
# health and wellness
Check out why it is so popular!
Hagit Marcus Bor
Hello Talented Sellers!
Today I want to talk about one of the top searched child industries: Health & Wellness. Although it seems like we have enough logos for this industry, the conversion rate is very low. We started investigating and asked ourselves, why is it not converting?
One reason might be that sellers often confuse “Health & Wellness” with “Health industries”. The reason is obvious, as they both contain the word Health, but the buyers' intent is very different, since the nature of the business is very different!
Let's explore the differences:
| Health Industry | Health and Wellness |
What? Main focus | Illness: addressing and managing illness, disease, medical conditions | Well being: proactive measures to enhance quality of life, prevent health issues, promote optimal wellbeing |
How?
| Through treatment. Prevention, diagnostic, treatment, management of illness | Beyond treatment: holistic approach that includes mental, emotional and social dimensions. |
Who?
Type of Businesses | Hospital, clinics, pharmaceuticals, medical equipment manufacturers, healthcare providers, health insurance companies | Preventive care, lifestyle choices that contributes to a person's general wellbeing such as fitness,yoga, pilates nutrition, mental health, acupuncture, herbalist, wellness tourism, beauty and anti-aging, nutrition, and weight loss |
Why is “Health and Wellness so popular?
The health and wellness industry has exploded over the last two decades. As people became more and more aware of what it means to be healthy, they understood that being healthy is not only about going to the doctor and taking your medicine on time, but also about maintaining a healthy lifestyle. They became more and more interested in alternative ways to maintain a healthy body such as acupuncture and herbal medicine.
People also became aware of the fact that being healthy is not only about a healthy body but also about a healthy mind. And that is how the word “health” was paired with the word “wellness”, to create one of the most popular industries in the world. The Health and Wellness industry is growing 12% annually since 2020, setting a new record value and forecast to grow another 52% by 2027.
What type of logos would fit the Health and wellness Industry?
The logos should be using clean and simple fonts, might be round fonts, clean with little elements, simple and pleasant. The logo should bring the viewer a sense of calmness and ease.
Here are great examples made by sellers in this club:
Eladcohen111 umuarus vanadium1st
mat_iny amitmaman unipen_team
What type of logos would fit the Health Industry?
Below are examples of logos that would fit health industries and WOULD NOT fit “Health and Wellness” Industry.
I hope that together we can make the Health and Wellness industry as successful as it should be!
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