As with any business, on Fiverr, you’ll likely encounter slow seasons where the demand for your service takes a dip. While factors like holidays, fluctuating business demands, and external influences beyond your control can contribute to these downturns, there are several things you can do to help attract clients during these times.
- Use the Follow-Up Feature- Did you know retaining a client is generally easier than acquiring a new one? During slow periods, consider using the Follow-Up feature to reach out to your previous buyers. You can either send a Re-order message prompting them to buy again, or route them to one of your other gigs with the Offer other Gigs template. *Seller Plus Standard Members can send up to 10 messages per month, while Seller Plus Premium Members can send up to 20.
- Use coupons- This is another great way to convert more buyers during sluggish times. Repeat Buyer coupons are great for reengaging past buyers while Custom Offer Coupons can be used to incentivize potential clients. *Seller Plus Standard Members get 5 coupons monthly, while Seller Plus Premium Members receive 20.
- Offer First-Time Buyer Promotion- If you're hesitant to lower prices across the board, consider activating a First-Time Buyer Promotion. This allows new users to save on their first Fiverr purchase when they hire you. You have the flexibility to customize the savings amount, and duration. Not to mention that, unlike coupons, there’s no limit to the number of times this promotion can be used.
- Create a new gig- Explore adjacent services and niches within your expertise during slow periods. For instance, if you offer spokesperson services, consider expanding into UGC videos. Starting a new gig can broaden your market reach and increase conversions.
- Promote offline- Use downtime to focus on marketing your Fiverr business across various platforms, such as LinkedIn or YouTube. Need help with developing and executing an effective strategy for this? Consider hiring a fellow freelancer that specializes in digital marketing or social media to assist.
- Schedule time with your CSM- Slow times present a great opportunity to connect with your CSM. They can audit your strategy as well as offer additional insights and tips to enhance your gigs and reach your goals.
While slow seasons can be challenging, a strategic approach can help mitigate their impact and drive sales. Now we’d love to hear from you, what tactics have you found most effective for boosting sales during slow periods?
