Education Content

July 18, 2025

What to do if your impressions, clicks, or conversions are down

# Freelancer Tips

A practical guide to diagnosing and improving your Fiverr Gig performance

Kesha

Watching your analytics drop is never any fun.

You’re showing up less in search, barely getting clicks, and the people who do visit your Gig? They leave before placing an order.

Before feeling frustrated, remember that fluctuations in your analytics are completely normal, even seasoned sellers experience them. Try not to focus too much on shifts daily. However, if you see your numbers consistently dropping over time, it might be a good idea to give your Gig a little refresh or consider shifting your strategy.

So in this article, we’ll be reviewing three main metrics: impressions, clicks, and conversions. We’ll explore what changes in them might mean and how to boost them if they're not hitting your targets. Let’s dive in.

If your impressions are down…

Impressions refer to the number of times your Gig appeared in Fiverr's thumbnails, either on the homepage, category/subcategory page, search, and user page. This is a very important metric to keep an eye on because if you’re not receiving impressions, you’re barely getting the opportunity to secure orders.

Fiverr’s algorithm tries to match clients with the Gigs it thinks are the best fit for their needs. If your impressions are down, it likely means the algorithm isn’t showing your Gig in relevant search results because:

You're not offering a service that’s currently in demand.

Your Gig isn’t optimized for the right keywords.

What you can do about it:

1. Start with demand

You could have the most perfectly written Gig, but if no one’s searching for that service, it’s going to be crickets.

Take a moment to check if there’s a real demand for what you're offering or if you might need to switch gears. A simple way to do this is by browsing the marketplace to see how much work other freelancers with similar services are getting. Notice the number of reviews and orders in their queue. If only a few sellers are consistently busy, it might mean the demand isn't very high.

Additionally, if you’re part of Seller Plus, you can check out what buyers are searching for by going to Keyword Research in your Advanced Analytics. Otherwise, you can also try using the search bar and see what related searches come up as you begin typing your service. This can also be a helpful way to gauge what clients are looking for.

Sometimes, you might not even have to completely change what you offer; you may just need to tweak it slightly so it’s more aligned with current trends.

2. Use keywords strategically

Keywords are how the algorithm understands what you offer. To improve impressions:

Your Gig title should include the strongest, most relevant keywords.

Your tags should include diverse but related keywords to give better context about what you’re offering. These varied tags can boost your visibility, so avoid repeating the same phrases from your title.

It’s also a good idea to check out what your competitors are doing to get some ideas. Take a look at popular Gigs in your category to see what keywords they're using and how they present their services. And, if you can, use the Keyword Research tool as a helpful way to find out which keywords to use.

3. Don’t forget about quality

Fiverr’s algorithm not only values relevance but also puts a strong emphasis on the quality of your service. So in addition to focusing on keywords, ensure that you consistently strive to deliver a top-notch experience to your clients. This way, you can continue to earn positive reviews both publicly and privately, maintaining your Buyer Satisfaction metric.

If you’re getting impressions, but no clicks…

If you're appearing in search results but not getting clicks, it could mean your Gig card is failing to draw attention, or worse, it's turning potential clients away.

What you can do:

Your Gig card is the preview buyers see in search. It includes your title, thumbnail image or video, price, rating, and number of reviews. Think of it as your mini storefront, your first impression. If it doesn't stand out (or something feels off), buyers will scroll right past it. Optimize your Gig card for more clicks by:

1. Reevaluating your Gig visuals

Whether you use an image, video, or graphic, your thumbnail should be clean, clear, and attention-grabbing. Not messy or cluttered, just something that makes someone pause and say, “Ooh, what’s this?”

For inspiration, consider reviewing the search results in your category, paying close attention to which Gig cards stand out to you and which ones blend in. Then, design with that in mind.

Learn how to craft the perfect Gig image here, and if you need further help, consider hiring an expert designer on Fiverr to create a custom Gig image for you.

2. Pricing yourself thoughtfully

Price is always a big factor in whether clients will click on your gig or not. Even so, there’s no right or wrong answer when it comes to how you should set your pricing. Just keep in mind important factors such as your experience, the value you offer, your target audience, the number of reviews, and what others in the market are charging.

3. Strengthen your title

Yes, your title should include keywords, but don’t forget that you’re writing for humans, not just algorithms. Use relevant keywords, but keep it clear, relevant, and easy for clients to read. Don’t overdo it with keyword stuffing as it can come off as awkward, and clients may struggle to resonate with it.

If your conversions are down…

You’re so close! You’ve managed to get in front of relevant clients and convince them to click on your gig, but for some reason, they just aren’t placing an order.

It's completely normal for not every click to turn into an order. However, if you notice a big gap between your clicks and orders, it could be a sign that something on your Gig page might need a little extra attention to help seal the deal.

What you can do to fix it:

1. Strengthen Your Gig description

Your Gig card is supposed to get their attention, but your description needs to keep it. When writing avoid the common mistake of treating your description as a sales pitch. Instead, use this time to clearly explain what you offer and how you can help the buyer with their projects. Make your description about them, not just about you.

Also, be mindful that you’re description is free from any grammatical errors, as that can come across as unprofessional.

2. Upgrade your FAQs

Use this area to answer common buyer questions, clarify your process, and address any doubts before they become reasons not to order. Think of it as your opportunity to reassure buyers and make it super clear that you’re capable of the job.

3. Showcase your best work in the gallery

Your Gig gallery is a great chance to showcase your talents to future clients, so remember to include something in each of your final deliveries that could serve as a future highlight in your gallery. Showcasing your past client work helps clients see your quality and style and can help give clients the confidence to hire you.

4. Optimize your seller profile

When clients visit your Gig, they often look at your seller profile as well. Be sure to include:

A professional photo

A short but effective “About Me”

Portfolio samples

A seller video (if possible. It can really help!)

5. Package Like a Pro

Your packages should be crystal clear. Don’t just list the service, highlight what’s included and how long it takes. Additionally, the language you use here is important. Avoid emphasizing what packages DON’T include and instead focus on what it does.

It can be super frustrating when your numbers start dropping, but remember, those numbers are just signals. They’re pointing to areas that could use a little extra attention or refinement.

If your impressions are down: Revisit demand and keyword strategy.

If clicks are low: Take a hard look at your Gig card and visuals.

If conversions are off: Strengthen your Gig page and build trust.

Small changes can go a long way. And the best part? You’re not stuck, you just need to adjust.

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