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We set out on a mission to discover the correlation between buyers’ initial searches and the logos they ultimately select. Our goal was to get a deeper understanding of their thought process, so our designers can optimize their listings and make more sales! 

Use the information to get a deeper understanding of the buyer journey, and to develop strategies for future designs. 

, all brand names below are a variation of the real name in order to protect the privacy of the buyers. 

Industries: Health or wellness, Academic education, Mental Health Care Services

Industries: Industrial construction, Construction

Industries: Financial services or banking

What do you think we can conclude from this look at the buyer’s journey on Fiverr? 

When you look at the logos in this forum, do they perfectly fit the buyer’s search terms, or do the end results surprise you? 

Would you like to learn more about the steps buyers take to find the right logo for their industry and brand? Share your thoughts in the comments section!

What Buyers Search 🆚 What They Buy 2#

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