They say that “Change is inevitable, but growth is optional.”
In the business world, many companies struggle with this, often seeing change as a challenge rather than an opportunity. Yet, the key to success is adaptability.
By adapting to industry trends and demands, you can spot opportunities to innovate, drive business growth, and gain a competitive advantage.
Fiverr stands out as a great example of a company that successfully embraced adaptability by expanding its services to meet new market demand and tweaking its branding to align with its identity as it scales.
In this interview, Fiverr’s Creative Director, Ami Alush, discusses:
- The company’s transformation from a freelance platform into a global marketplace
- Branding’s role in its transformation
- How it maintains its appeal to small businesses and freelancers while also attracting big clients
See the full article here:
Get to Know the Author:
Ricardo Esteves became one of DesignRush’s Spotlight editors after 10 years as Editor-in-Chief at Gamereactor Portugal. He began his professional journalism career in 2003, at Goody, a massive magazine publisher in Portugal.
