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Found 5 results

  1. Hey everyone! So after my latest Thread and Live Stream which can be found here: I realized that it had been a while since I published a new gig. Putting myself through the process all over again, plus a series of insightful questions by fellow members really showed me that things are a little different nowadays. Fiverr treats new gigs a bit differently and it is now clear to me that we should approach gig creation with a few core principles in mind. So I thought it would be helpful to create a sort of checklist before starting the gig creation process, to make sure you give your brand new gig a fighting chance on this saturated and highly competitive marketplace. This is not going to be a top-10 list of generic "tricks", this is actionable advice, plus some good old insider information. 😉 Let's begin. Preface I am repeating myself on this forum, and I will keep doing so until it takes: We should abolish the term "rank" when we talk about our gigs. Ranking is no more. Fiverr is now indexing gigs when they are published and then it only serves them to buyers based on relevancy and performance. A quick recap of what my "Fiver 3.0" thesis was about can be found here: Do not be fooled by the publishing date, it is still current and for the most part it still stands true. What happens when you hit "publish"? When we publish a new gig, there's a brief window in time, where a lot of things happen in the background. Your gig gets indexed essentially and then unless it gets taken down for breaking ToS, Fiverr needs to calculate how well your gig will perform, POTENTIALLY. This is the tricky part: in order for Fiverr to do so, it needs to guesstimate the result, based on a highly complicated formula. (👆Me when I check my brand new gig's analytics the next day☝️) So what does that formula even look like? No one outside Fiverr knows the answer to that 100%. But any experienced seller can actually piece some of the pieces together, which is what I have been closely doing since 2019, when my research began. So here's what I theorised so far: • Fiverr checks to see how well the gig is completed on your end. (remember the "use all the features" advice? 😉 ) • It also checks the gig Title, Gig Tags and meta data. (in that order) • Then it checks your gig's description. (simple crawl) • Finally, it checks a bunch of things on your profile. (there's lots of speculation regarding this, but it will make sense in am minute) That's phase 1. For every one of those checks, your gig gets an individual value assigned to each attribute. Let's call it a "grade". So if you want your gig to have a fighting chance, you must focus on the following: 1. Gig title A gig's title is like 90% of the SEO, belive it or not. It is the thing that impacts your gig's chances of appearing as a result, regardless of what is in the tags or description. You need to focus all your efforts into researching your market. Use Fiverr as a buyer (just click the "switch to buying" link next to your profile image on the top right of your screen) and start searching for what you offer. So for example: Let's say you are looking to create an NFT gig. Search for the word "NFT". (no quotes) Something interesting happens: Fiverr tries to guess what you (presumably a buyer) is looking for. How does it guess? It has a database of past searches that is constantly updated. So there is a good chance that whatever terms are auto-generated by Fiverr, those are actually trending ones. But please be mindful of the fact that they are probably not refined, as these are probably being presented as they were fed to the system. Not what you were looking to make? Was it an "NFT animation"? Just keep typing, see what comes up. Or switch it up, look for "animated NFT". Hopefully you get the idea. Here's another example: What if I wanted to create a "minimal logo" design gig? Here's what happens when I type in minimal: So these are some great suggestions, to help you guess what buyers are looking for, and create a gig that's specifically designed to catch a percentage of said searches. Another tool at your disposal, if you are a Seller Plus member, is the "top keywords" tool, under your "analytics" tab. So if you already have a similar gig published, or an already successful gig in the same vertical, you can actually look into under what keywords your gig appeared in search results, and which one of those got you clicks and sales. So using this tool to guess even more accurately what keywords interest your target audience. You can use an adjective to describe your offering, as I see many sellers do. But take note that the longer that word is, the more characters you are essentially throwing in the trash, as the adjective itself will not help your gig at all. It's only there to appeal to your audience, plus make the sentence a bit more tolerable to humans. So yes, you can say "I will create a professional/amazing/wonderful logo" but leaving that out when you have a long key phrase you want to focus on, may be a better approach. 2. Tags/keywords These need to be complimentary ones, and not reusing the same keywords/phrase as in your title. So here's where you want to niche down. Say you created an "animated video ad" gig. Here's where you can add several complimentaty keywords that help capture more leads. Words like "facebook" or "Instagram", or "promotional" and "commercial". Here's where you are looking for words -much like a guessing game- that would still work when used in the same sentence as your gig title's main key phrase. You are upping your chances by also guessing correctly about different things that buyers would be looking for. So once again, researching trends and what the global marketplace is doing, is key. 3. Description This is not the place to use keywords. Using them organically in sentences that make sense, is OK, but Fiverr has already decided your relevance from steps 1+2. Adding keywords here won't change its mind. This is the place where you need to present your buyer with a sound positioning. They need to understand what you are offering, peek into what working with you might look like and what they can expect. Anyone who talks about SEO and cramming keywords on the description, should just stop as this is not how this works. 4. Gig completion I have covered this extensively here, no need to expand any further: Performance Review Phase 2, is performance review. So essentially Fiverr needs to understand as soon as possible, if your shiny new gig is a diamond in the rough or a hot pile of garbage. How does it do that? Simple. If it serves your gig to relevant search results, it measures impressions plus the infamous Click Through Rate. (CTR) That means that every time your gig shows up on a buyer's screen, via the search function, your impressions number goes up. I see a lot of sellers coming here and asking "how to ge their impressions numbers up". Which as a question it makes very little sense. Here's some advice if you are in that group of sellers: Impressions will only go up, if your gig's title and tags are relevant to what buyers are looking for. Write that on a post-it and stick it on your desk or computer monitor for daily reference. Some people may ask: "But Frank, not all buyers search for gigs, many buyers visit the gig vertical and click on their preferred subcategory. What happens then?" Well, that is a different subject as it involves a lot more performance indicators when calculating dynamic positions, so I will leave this for another post. Now, back to this guide. If the buyer clicks on your gig, you can track that click via your analytics, but most importantly, Fiverr perceives that interaction as a positive one. That's your clicks in your gig's analytics. So at this point, you get a new grade based on that metric. Here's the important part: Getting impressions, means your gig's titles and tags are somewhat working. (yaaay!) Not getting clicks, while getting impressions, indicates that one of the following is not: • gig image • pricing • trust signals, .a.k.a. reviews So to all the sellers who come here and ask why while they get impressions, they get few clicks, if any, the answer is: look into the gig's thumbnail/video, your pricing when compared to other sellers and what you offer plus your reviews. In case of a brand new gig, just ignore the "reviews" part. If your clicks are decreasing or non-existent, then that tells Fiverr that your gig is an under-performer. Very few gigs can survive that without editing and tweaking. It's just how this works. But if it does gets clicks and does not get sales, that's even worse. It tells Fiverr that something is seriously wrong with your gig. So here comes Pro tip #1: So hopefully by now, you have a fairly basic guide of how to diagnose your gig, after it is published. The Good Stuff Now I know I mentioned some spicy insider's information, so here it comes. All of the above performance indicators, are taken into consideration for a very brief window in time. Which is why if your initially published gig, is failing any of the above check points, it will soon either stop being served as a result, or get de-indexed (is that a word?) altogether. So this si why people see their gigs analytics reaching 0 at some point. That gig spanned its wings, hopped in the air for a hot minute and then crashed and burned. My advice is as follows: don't be afraid. The current Fiverr engine is waaaaay more responsive than what we were working 2-3 years ago. Editing your gig, and trial and error will not hurt you in any way. The only time you may need to dread editing your gig and failing, is when your gig is getting you lots fo sales or if you got one of Fiverr's special badges, like "Fiverr's choice". You don't change a winning team. So that's the only instance when you want to think twice about editing your stuff. And here's where it gets "spicy": If your gig gets an order, from a buyer who saw your gig, clicked on it, liked what they saw and bought it, your gig gets a brand new type of rating, because that series of actions will spike your conversion rate. And before people start getting the wrong idea: you can't trick Fiverr by having your friends/family/alter ego click on or even worse, order your gig. Fiverr knows when this is organic, or when it is suspicious in any way. So some sellers on here, were met with success right off the bat, not because of a trick or hack. Their gig was relevant, their positioning was sound and they were priced reasonably in regards to their value proposition/market. So any organic orders and a high conversion rate, is one of those heavily weighted attributes on your gig's performance calculation formula. And I recently discovered another one. But before I get into that... Here comes Pro tip #2: The "Even Better" Stuff There's a metric that follows your average price. (again remeber how most of my findings on Fiverr 3.0 was me just checking what numbers Fiverr shares with us?) So here's how that attribute works. If a buyer looks for a "logo design" gig, and I am just as relevant as another seller, we both get presented to the buyer as search results. Let's say for argument's sake, that our reviews are fairly similar. Or better yet, the other seller has 2,000 reviews more than me. (crazy, right?) IF I have a higher average price than my competitor, I will out-perform them and therefore appear higher up in the search results page. So if my competitor is selling their gig at an average of $55 and I am making $65 a pop, then I win. Just to clarify: this is NOT the actual price of the gig, but the average sales price, either via packages+extras or custom offers. So it doesn't matter what the price tag is. Someone might be selling at $5/$10/$15 packages, but for whatever reason their average price goes up to $100 via extras and custom offers. That's one more thing you don't know about other sellers but you know for yourself. Conclusion I need to wrap this up, as it started as a mini-article, and I think I need to look an epub publisher for this. 🙂 The first half of this post was meant to be a guide to all the sellers who come here on a daily basis, asking about their impressions and clicks. I also hope this sheds some light into what that checklist should be before you even consider to publish a new gig. The second half of the post is just to briefly touch upon how dynamic and complex this whole "performance" thing is. I havent's even mentioned profile performance indicators, buyer behaviour, promoted gigs and Business profiles, and already this post became too complicated and too long to read and digest in one sitting. So let's keep the conversation going, and share this post to any sellers who ask questions about "ranking" and impressions, etc. Feel free to share your experience, questions and success or failures with your gigs when you first published them. Maybe we can help each other by exchanging points of view. Edit 1: Not 5 seconds passed and I already got a private message about someone’s gigs being “deranked” and how I can help them with “SERP”. Which reminded me something important I forgot to include: the above post treats this one gig creation as if in a vacuum. Meaning if you have several gigs that all of them are extremely similar (a big No-No) or have been reported or break ToS, no new gig will ever perform well as your account is shadow-banned, for lack of a better term.
  2. Hey guys, Even though I'm honestly a newbie on this platform, I think I got something that can help others (perhaps newbies too) understand this platform a bit better ...and maybe stop blaming Fiverr's staff in most of the situations. I have analyzed my gigs and noticed an interesting pattern, which proofs Frank's (the author of Fiverr 3.0 article) thesis about resilience of gigs in this new (well, not so new now) system. You see, every time I had a decrease in performance, which usually happens after one of the events, such as: Canceled order Rejecting a buyer from ordering (basically saying "I don't offer such services, please find someone else". There is always a chance of a buyer who doesn't really address what you offer, no matter how fully you describe your services) Delivering late (a lot of people noticed a slight decrease in performance after receiving a "12 hours left" notification Several revisions before the delivery - the impressions would fall down to like 50% for a couple of days, maybe a week or so, after which there would be a slight increasing vector, which would hit the max daily impressions number again. This pattern goes on and on, so it's kinda promising for those who suddenly get a decrease in statistics and wonder why is that and what to do further. Yes, bug situations on Fiverr occur from time to time, but most of the time you can see what brought you to the sales decrease, if you think about it just for a while. So yeah, I can tell that this system actually works smooth. One interesting thing, perhaps, is that my position in the search doesn't follow these patterns. I may fall down and up for (I guess) other different reasons, following a different timeline (60 and 90 day performance thesis, read "Fiverr 3.1") I'm sorry if my expressions are a bit obscure, as I still have to work on my English. In any case, I hope that clarified the whole picture and actually helped you!
  3. Who much CPC is going on Fiverr for Promoted Gigs? & How much CPC is best for Promoted Gigs?
  4. Hey guys, Even though I'm honestly a newbie on this platform, I think I got something that can help others (perhaps newbies too) understand this platform a bit better ...and maybe stop blaming Fiverr's staff in most of the situations. I have analyzed my gigs and noticed an interesting pattern, which proofs Frank's (the author of Fiverr 3.0 article) thesis about resilience of gigs in this new (well, not so new now) system. You see, every time I had a decrease in performance, which usually happens after one of the events, such as: Canceled order Rejecting a buyer from ordering (basically saying "I don't offer such services, please find someone else". There is always a chance of a buyer who doesn't really address what you offer, no matter how fully you describe your services) Delivering late (a lot of people noticed a slight decrease in performance after receiving a "12 hours left" notification Several revisions before the delivery - the impressions would fall down to like 50% for a couple of days, maybe a week or so, after which there would be a slight increasing vector, which would hit the max daily impressions number again. This pattern goes on and on, so it's kinda promising for those who suddenly get a decrease in statistics and wonder why is that and what to do further. Yes, bug situations on Fiverr occur from time to time, but most of the time you can see what brought you to the sales decrease, if you think about it just for a while. So yeah, I can tell that this system actually works smooth. One interesting thing, perhaps, is that my position in the search doesn't follow these patterns. I may fall down and up for (I guess) other different reasons, following a different timeline (60 and 90 day performance thesis, read "Fiverr 3.1") I'm sorry if my expressions are a bit obscure, as I still have to work on my English. In any case, I hope that clarified the whole picture and actually helped you!
  5. Hi Everyone, I have been a secret lover of Fiverr for some time now and so I thought it wise to make a post to encourage or perhaps share some Tips with everyone especially the Newbies. The intention of this post is to help settle down some common misconceptions a lot of people have about Fiverr. I hope New sellers including some level sellers will go through the pains to read and perhaps learn a few things from this. Number 1: Read And Know About The Platform I notice that a lot of sellers work on Fiverr but actually don't know a thing about the platform. It is always a good practice to have a bit of knowledge about the industry you are going to work in. With Fiverr, this means reading its terms and conditions, community guidelines, etc. When you take the time to read about it, you will find it easier to last much longer on the platform. As you can see I'm a new seller but I never signed up without reading through the vision and mission of the platform is. Number 2: Don't Play Dodgy Over time, you will get to know that integrity does pay. This means being honest at all times. This could also mean not trying to manipulate the system, buyers, or anything. If you work honestly, you will have little to worry about. Number 3: Get Rid Of The “Ranking” Mentality Let this sink into everyone's head including mine. There is no such thing as “Ranking”. Maybe it did exist, but it doesn’t anymore. There is only performance metrics but no ranking. Anyone who claims to do this or do that to rank in 24 hours is simply just deceiving you. You must understand that Fiverr is a business and so they want to make sure only the best performers represent their company. If you don't reply to messages on time, or don't deliver on time and your stats get messed up, you shouldn't expect to “Rank” as someone who is working hard. It’s common sense. 4: Do More Work To Get Ahead Like I said, Fiverr is a business and they too have expenses. This means they need money. When you work on the platform, don't focus just on making money. Focus on supporting the platform. Give your clients the best. This makes them happy and comes back. If you want to get noticed, do your job and deliver more orders. This way, you will get pushed to the front. 5: It takes time Many new freelancers join the platform and immediately think they will start getting orders straight away. No ! it could take weeks and even months for you to get your first message and it could even take months for you to get your first order. If you don’t get orders within the first few weeks or months, try advertising yourself on other platforms or social media. 6: Avoid Over Editing Your Gigs The best practice is, always gather all of your information and materials and edit at once as well as publish at once. The more you edit, the more you pull out your gigs from search results. Leave the algorithm to gather more data about you rather than provoking your gigs all the time. 7: Only The Tough Succeed Fiverr is a race. In fact, it’s a marathon. This means many people start off being very enthusiastic but they give up along the way. This is why Fiverr has a system that gets to calculates the performance of each seller. It is only those who exercise patience and persistence that end up succeeding on the platform. If you join the platform and don’t get any orders, you become sad and leave the platform, the person who has been patient will definitely take your place. This means you have just helped another person move up the ladder. Only those who are patient make it on Fiverr. 8: Some Times Will Be Quiet If orders slow down, don’t worry. This is normal and it's called seasonality. You won't always get orders back to back as others do. Just be patient and don’t be tempted to touch your gig. 9: Don’ be jealous of other sellers. It is normal to feel pressured and jealous when you find your rival with 20 orders in the queue and you feel left out. Everyone has humble beginnings. They too were once like you. Simply learn from them to understand what makes them special and learn from them. You shouldn’t be competing with others. You should be focusing on working harder. 10: Average selling price Though this isn’t stated anywhere by Fiverr, the price of your gig can make a very huge difference. As I always say, Fiverr is a business and so they want more profit. A person with a higher order value will gain a better spot much more than a person with a $5 gig. Let us give a simple illustration. If seller A sells a logo for $50 and seller B sells a logo for $5, it will take seller B to sell 10X logos in order to bring in the same amount of revenue that seller A will bring in with just 1 sale. This means if Fiverr puts a lot of sellers with $5 gig on the first page, they will take a very long time to bring in the money that higher sellers would have brought in for the same spot.
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