Fiverr is a great place for freelancers to find work, with many opportunities available. However, with so many talented people on the platform, it can be challenging to get noticed by buyers. It’s important to differentiate yourself from other sellers who offer similar services and strategically position yourself for success in this competitive environment. Here are key strategies to help you rise above the rest:
Making a good first impression
When beginning the hunt for their perfect freelancer on Fiverr, most buyers will use the search feature. This is the best first step, but, it’s important to note that the drawback of using the search bar for sellers is that it may yield dozens of results depending on how many other users offer the same service.
That being said, sometimes gigs can get lost in the sea of options. You may have a stellar profile and offer, but that means little if buyers are not clicking into your gig to see it. To combat this, invest time in curating an attractive gig card that will drive clicks. While a gig card is comprised of several components such as your gig title, featured image or video, price, reviews, etc., to stand out, pay special attention to the following elements of your gig card:
- Gig image- There are no hard and fast rules for choosing the right gig image. For some categories, like visual services such as logo design or video animation, a sample of your work might make the most sense. For other categories, a photo of yourself, or even a simple text graphic may suffice. Whatever design format you choose, the important thing is that it’s eye-catching, professional, and clear. Don’t be afraid to go against the grain and do something outside of what other sellers in your category are doing. Experiment with elements such as colors and fonts, staying away from anything that might blend in with every other gig card.
- Gig video- A gig video can be used in place of a gig image. This is an excellent way to add a personal touch and build trust with potential buyers. When creating your video make sure it is high-quality and thorough, yet concise, as you don’t want it to be so long that you lose your buyers' attention. Avoid any gimmicky scripts that feel like a sales pitch. Instead, use the video as an opportunity to not only tell buyers you can help them but also show them examples of past work, or even review your professional and educational background in your field. For more tips on creating the perfect gig video, click here.
- Pricing- Competitive pricing is a powerful tool. Your starting price is the number buyers will see on your gig card, so it needs to be attractive. If your competitors are pricing their gigs at a certain level, consider pricing yours slightly lower, even by just $5. Additionally, consider the value of your packages. Offering more for the same price as your competitors can make your gig stand out.
Closing the deal
Once you've caught a buyer's attention, it’s important to remember that your work isn't done. Before choosing a seller, buyers will usually message multiple freelancers at a time to further vet them. Once a buyer reaches out to you, it’s crucial to continue setting yourself apart by displaying professionalism and excellent communication. Be sure to always reply promptly, ideally within 24 hours. Take the time to understand the buyer’s brief fully, ask clarifying questions and demonstrate that you’re committed and capable of delivering exactly what they need. You can even offer savings, such as coupons or first-time buyer promotions, to further stand out amongst other sellers.
Standing out is essential for getting new clients on Fiver. Though it’s okay to draw inspiration from other sellers, your goal should always be to differentiate yourself as much as possible. By implementing the tips above, you’ll be able to do just that while also building a strong, lasting presence on the platform.
