100% agreed with both David and Trevor. The 'commercial' term in commercial usage consistently creates confusion with buyers. I know some of us have resorted to just lumping commercial rights in with our base price (and increasing base price accordingly), but that then creates its own set of issues with price visibility vs other talent. A more clear term such as the aforementioned "Business Use" would be incredibly beneficial.
With Trevor's comment, this is something I actually brought up to my SellerPlus rep awhile back (who said it was something they are looking into). But mandatory questions regarding use and automatic selection of the appropriate rights associated with that use, would also help to mitigate the buyers who try to 'game' the system and place orders then argue against the usage when you catch them on it.
An additional point, to somewhat touch on some of the points newsmike brought up, would be market breakdowns and duration breakdowns for broadcast use. While I think with Fiverr's format and the blanket ownership for sellers outlined in the ToS once the product is delivered would make usage duration difficult if not impossible to implement, I think it at least does deserve consideration. In contrast, allowing distinct rates to be set for market usage (local, regional, national, worldwide) would allow us to fine tune our rates and more directly target rates that are somewhat more in line with industry standards without pricing ourselves out of competition with base prices or a single Broadcast Rights option.
Respectfully,
Clark Casey - ClarkCaseyVO on Fiverr