1 — Create professional, thought-out gigs
First of all, I think it is definitely good invested time to carefully design your gig. A good gig should stand out by a professional look and some sort of uniqueness.
A professional look is essential because it can already distinguish your service among all others that look rather untrustworthy and shady — and on Fiverr, you will find a lot of those. So make sure that you only provide relevant and clear information in your gig description and your profile as well. Furthermore, it can be useful to answer common questions in the FAQ section of your gig. Thus, customers are aware of every detail around your service upfront. And moreover, a nice profile picture of yourself will also work like a charm — people like to know who they work with.
Uniqueness is something that seems nearly impossible to reach on Fiverr nowadays. However, try to find at least some aspects that make your service stand apart. Think of some additional services you could offer around your core competence — like Wordpress websites which not only look good but are SEO-optimized as well. I promoted, for instance, that I am a German native speaker. Since people usually prefer to communicate in their native language, I received a lot of interest from a German audience, therefore.
2 — Set an irresistible price
A good looking gig alone won’t do the magic. Once we have created our gig, we have to make sure that it will pop up in the search results at the very top. To reach that, we can make use of a simple trick: Set an irresistibly low price.
I know that might sound painful first since we want to make money on Fiverr instead of working for someone else almost free of charge. But taking this approach will definitely pay off in the long term since it follows a simple but effective strategy.
This strategy is based on Fiverr’s ranking algorithm and its several factors which determine whether your gigs rank high or not. In general, there are two major aspects that influence the ranking algorithm heavily: prices and reviews. Since the latter requires an existing presence on the platform and we don’t have that yet, we can only make use of the price as our leverage in the first step. Setting a low price until you haven’t reached a significant number of positive reviews can, therefore, be a nice tweak to boost your visibility right away.
And as a small consolation, on Fiverr, buyers have the possibility to leave a tip at the end of every project. Since a lot of buyers actually have a bad conscience for not paying you more than a pittance, they often leave a tip. So even though you offer your services for low prices, it is most likely that you will earn more than that.
3 — Be online, respond fast.
Followed along, you will receive first messages of potential clients soon. Now, it’s your turn to act. Try to respond to each message as quick as possible. One of Fiverr’s key metrics is the response time of sellers. Therefore, it is most likely that they will value fast responding sellers more than slower ones. Even though, it can be annoying sometimes — responding fast will be very beneficial for your rankings. And remember, our main goal is to get the best possible rankings in order to quickly get our first clients. You don’t even have to immediately answer every first message in detail. For example, there were several situations where I had no time to respond really. Then, I just sent a standardized message where I appreciated the client’s interest and let him know that I come back to him later on.
In addition, try to be as much online as possible in your first days. The goal of platforms like Fiverr is to enable interactions between freelancers and clients — as quick as possible. Given the scenario that a client is looking for a specific type of service, it only makes sense that Fiverr ranks sellers that are always online higher. Thus, Fiverr guarantees that the client finds a suitable partner to work with within minutes. And Fiverr, as well, has an interest in creating as many interactions as possible. It wouldn’t be really smart to reward rarely active sellers with good rankings.
4 — Gather reviews
Once you’ve created your low-priced gig, you should be able to land your first projects quickly. Since Fiverr is a platform where reviews and recommendations matter the most, these first projects are really important. You will clearly recognize that after you’ve received your first 5-star reviews, your rankings will be much better, in general. Hence, it is definitely worth to do some work almost for free upfront if you get some good reviews for that in return.
So, make sure that you definitely overdeliver in your first projects and be as pleasant as possible to the client or customer. In general, most customers are already satisfied if you communicate clearly and regularly with them and additionally deliver everything on time.
5 — Raise prices
At this point, you have finished your first orders on Fiverr, congratulations! Having your first reviews in place, you should already see an increase in gig visitors. Finally, you can reap the rewards of your hard work.
The last step in this strategy now is to raise your gig prices according to the growing number of reviews. We can do that because, as I previously explained, we are now able to gain leverage and visibility on the platform more and more from a built-up trust-mark which is based on excellent reviews. Therefore, we are not solely reliant on low prices.
My suggestion is to raise prices after 3 reviews as a minimum. But this is something you have to figure out for yourself. If you still don’t get that many quotations from clients, keep prices low. If the combination of low prices and excellent reviews, however, lead to a number of quotation which becomes hard manageable, raise prices.
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